> ## Documentation Index
> Fetch the complete documentation index at: https://help.privy.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Privy's BFCM 2025 Resource Center

> Curated resources to help you build successful Black Friday Cyber Monday campaigns.

The Privy team wants to see you and your business thrive during the busiest shopping season of the year, so we’ve put together the following resources to help set you up for success.

## Strategy + Inspiration

Looking for inspiration on content, subject lines, campaign strategy, and more? Check out these resources:

<CardGroup cols={3}>
  <Card title="BFCM Calendar" href="https://www.privy.com/bfcm-calendar" img="https://mintcdn.com/privy/5yhBj27g3j2m3mH5/new-images/guides/calendar-cover.png?fit=max&auto=format&n=5yhBj27g3j2m3mH5&q=85&s=6f354dbb36755c20f59c50630a5979ac" width="3176" height="2046" data-path="new-images/guides/calendar-cover.png">
    Week-by-week guidance on best practices, planning, and campaign timing.
  </Card>

  <Card title="BFCM Swipe File" href="https://www.privy.com/swipe-files#:~:text=Black%20Friday%20%2B%20Cyber%20Monday" img="https://mintcdn.com/privy/5yhBj27g3j2m3mH5/new-images/guides/swipe-cover.png?fit=max&auto=format&n=5yhBj27g3j2m3mH5&q=85&s=9751606e914f66dd4925092a7f97dec4" width="3176" height="2046" data-path="new-images/guides/swipe-cover.png">
    Email, Popup, and SMS examples from some of our favorite brands.
  </Card>

  <Card title="BFCM Playbook" href="https://www.privy.com/bfcm-playbook" img="https://mintcdn.com/privy/5yhBj27g3j2m3mH5/new-images/guides/playbook-cover.png?fit=max&auto=format&n=5yhBj27g3j2m3mH5&q=85&s=cd3ada943628037322b646a8309cf105" width="3176" height="2046" data-path="new-images/guides/playbook-cover.png">
    Proven strategies, subject lines, and send times to help you boost sales.
  </Card>
</CardGroup>

## Resources

Need guidance on *how* to build your strategy in Privy? Check out this curated collection of help articles that are crucial for every Black Friday campaign:

### Displays

<CardGroup cols={2}>
  <Card title="Add a countdown timer to your display" icon="timer" href="https://help.privy.com/docs/learn/content/countdown-timers#add-a-countdown-timer-to-a-display">
    Grow your list faster by driving hype around the start of your sale.
  </Card>

  <Card title="Grow your SMS List faster" icon="sms" href="https://help.privy.com/docs/guides/list-growth/convert-email-to-sms">
    Get loyal email subscribers and social media followers to sign up ahead of Black Friday.
  </Card>

  <Card title="Launch a Spin To Win" icon="gamepad-modern" href="https://help.privy.com/docs/learn/displays/classic-designer/spin-to-win">
    Gamify deals and boost conversion rates ahead of your big sale.
  </Card>

  <Card title="Master your Audience Targeting" icon="bullseye-arrow" href="https://help.privy.com/docs/learn/displays/settings-overview">
    Make sure your popups are perfectly timed for the right audience.
  </Card>

  <Card title="Schedule displays to start + end automatically" icon="bolt-auto" href="https://help.privy.com/docs/learn/displays/create-a-display#target-the-right-audience">
    No more staying up ‘til midnight to switch on your popups.
  </Card>
</CardGroup>

### Emails

<CardGroup cols={2}>
  <Card title="NEW! Launch a Flow" icon="split" href="https://help.privy.com/docs/learn/flows/create-a-flow">
    Learn how to use our powerful Flow builder to craft automated, personalized emails.
  </Card>

  <Card title="Create the perfect template" icon="palette" href="https://help.privy.com/docs/learn/email-campaigns/email-templates">
    Review how to use Privy’s drag-and-drop editor.
  </Card>

  <Card title="Add a countdown timer to your emails" icon="timer" href="https://help.privy.com/docs/learn/content/countdown-timers#add-a-countdown-timer-to-an-email">
    Tease your deals to drive as much hype around your sale as possible.
  </Card>

  <Card title="Use Advanced Segments" icon="bullseye-arrow" href="https://help.privy.com/docs/guides/segmentation/advanced-segments">
    Strong segmentation ideas to use going into Black Friday.
  </Card>

  <Card title="Schedule emails to send automatically" icon="bolt-auto" href="https://help.privy.com/docs/learn/email-campaigns/send-an-email-campaign#send-or-schedule-your-campaign">
    Plan ahead so that you don’t need to manually press send on all your campaigns during Black Friday weekend — let Privy do that for you.
  </Card>
</CardGroup>

### SMS

<CardGroup cols={2}>
  <Card title="SMS Best Practices" icon="sms" href="https://help.privy.com/docs/guides/campaigns/sms-campaigns-101">
    Refresh your knowledge on quiet hours, best times to send, and more!
  </Card>

  <Card title="Launch an Abandoned Cart Email" icon="shopping-cart" href="https://help.privy.com/docs/learn/flows/abandoned-cart-sms-flow">
    Don’t leave money on the table: recover Black Friday revenue with Abandoned Cart texts.
  </Card>

  <Card title="Schedule SMS campaigns to send automatically" icon="bolt-auto" href="https://help.privy.com/docs/learn/sms-campaigns/send-a-text-campaign#send-or-schedule-your-campaign">
    Plan ahead by scheduling texts to send on your behalf throughout the busiest sales season of the year.
  </Card>
</CardGroup>