> ## Documentation Index
> Fetch the complete documentation index at: https://help.privy.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Real Link

> Use your own store domain for SMS links to build trust with subscribers and improve click-through rates.

Real Link replaces Privy's default link domain in your SMS messages with your own store domain. Instead of subscribers seeing a generic link, they see a URL from your actual brand — building trust and increasing the likelihood they'll click.

<img src="https://mintcdn.com/privy/YIncYNyDZzlHpstD/images/text-settings/real-link-active-status.png?fit=max&auto=format&n=YIncYNyDZzlHpstD&q=85&s=e46e6f4347eb1afa3b6d1efc8dbec652" alt="Real Link settings page showing active status with brand URL" width="1878" height="882" data-path="images/text-settings/real-link-active-status.png" />

## How it works

When you send an SMS campaign or flow message with a link, Privy creates a short link for click tracking. By default, this link uses a Privy subdomain.

With Real Link enabled, those short links use your store's primary domain instead. Privy creates a URL redirect on your Shopify store that routes clicks through your domain before landing on the final destination.

**Without Real Link:**

```
https://links.lpage.co/l/aXXXXXX
```

**With Real Link:**

```
https://yourstore.com/l?l=aXXXXXX
```

## Why use Real Link

* **Build subscriber trust** — Recipients are more likely to tap a link from your recognizable store domain than an unfamiliar one.
* **Higher click-through rates** — Subscribers are more likely to tap a link they recognize.
* **Better deliverability** — Using your own domain for links reduces the chance of messages being flagged as spam by carriers.

## Requirements

* A **Shopify** store connected to your Privy account.
* The Privy app must have the **Online Store navigation** permission in Shopify. If this permission hasn't been granted, you'll be prompted to reconnect your Shopify account during setup.

<Note>Real Link is currently available for Shopify stores. If you're on another platform and interested in this feature, [contact support](mailto:support@privy.com).</Note>

## Activate Real Link

<Steps>
  <Step title="Navigate to Real Link settings">
    In your Privy dashboard, go to **Settings** > **Text Settings** > **Real Link**.
  </Step>

  <Step title="Review your brand URL">
    The page displays your store's primary domain. This is the domain that will appear in your SMS links once Real Link is activated.
  </Step>

  <Step title="Click Activate Real Link">
    Click the **Activate Real Link** button, then confirm by clicking **Enable Real Link** in the dialog.

    Privy will create a URL redirect on your Shopify store automatically. Once complete, the status will change to **Active** and your brand URL will be displayed.
  </Step>
</Steps>

<Warning>If you see a message about additional Shopify permissions, click **Reconnect Shopify** to grant the required access, then return to the Real Link settings page to complete activation.</Warning>

## Deactivate Real Link

If you need to deactivate Real Link:

1. Go to **Settings** > **Text Settings** > **Real Link**.
2. Click **Deactivate**.
3. Confirm by clicking **Deactivate Real Link** in the dialog.

Your SMS links will revert to using Privy's default link domain. The existing redirect in your Shopify store is kept in place so that previously sent Real Link URLs continue to work.

## FAQs

<AccordionGroup>
  <Accordion title="Does Real Link work with all SMS message types?">
    Yes. Once activated, Real Link applies to all SMS short links generated by Privy — including campaigns and flows.
  </Accordion>

  <Accordion title="Will enabling Real Link change links in messages I've already sent?">
    No. Real Link only affects links created after activation. Previously sent messages will continue to use whatever link domain was active when they were sent.
  </Accordion>

  <Accordion title="What domain will appear in my links?">
    Real Link uses the primary domain from your Shopify store settings — not your `.myshopify.com` subdomain. For example, if your primary domain is `coolstore.com`, your links will show `https://coolstore.com/l?l=...`.
  </Accordion>

  <Accordion title="I'm not on Shopify. Can I still use Real Link?">
    Real Link is currently only available for Shopify stores. If you're on another platform, contact support for assistance.
  </Accordion>

  <Accordion title="What happens if I disconnect my Shopify store?">
    Disconnecting your Shopify store automatically deactivates Real Link. The existing redirect remains in your Shopify store so previously sent links continue to work. You'll need to reactivate Real Link after reconnecting.
  </Accordion>
</AccordionGroup>