> ## Documentation Index
> Fetch the complete documentation index at: https://help.privy.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Understanding SMS Consent

> Learn how your business can grow your SMS List in a compliant manner.

SMS marketing is a highly regulated medium, so we’ve prepared this article to make sure that you understand all the requirements needed to collect textable phone numbers from your clients in a compliant manner, and answer any questions you might have around consent.

**Before we get into the details, make sure that you:**

<Icon icon="check" /> Are subscribed to Privy's Growth Plan, which includes access to all our SMS features.

<Icon icon="check" /> Have already registered for your toll-free number and been approved.

<Icon icon="check" /> Will only be collecting and sending messages to numbers in the United States and Canada (+1 country code)

## How do I collect SMS contacts?

At this time, the only way to collect SMS Contacts at Privy is to have them sign up via a Privy display. The display must include a phone number field and our SMS Opt-In legal disclaimer. Privy Convert Displays are included in your Growth Plan subscription.

To add a phone number field and SMS Opt-In legal disclaimer, you can either:

1. [Create a new display and select a template that Collects SMS Subscibers](https://help.privy.com/docs/learn/displays/create-a-display#choose-a-template)
2. [Add a new phone number form field](https://help.privy.com/docs/learn/displays/form-fields-and-elements#form-fields)
3. [Add a new phone number collection step](https://help.privy.com/docs/learn/displays/create-a-display#add-and-delete-steps)

Once a contact signs up, their path to becoming textable depends on the display's [SMS Opt-In setting](/docs/learn/contact-management/sms-opt-in). By default, contacts must complete the Double Opt-In process by replying 'Y' to a confirmation text. You can also switch a display to Single Opt-In to make contacts textable immediately on submission.

### Privacy Policy and Terms & Conditions

You must update the links in your display's SMS Opt-In disclaimer to match your brand's Privacy Policy and Terms of Service.

To do this, click directly on the SMS Opt-In disclaimer element in your display, and then paste your brand's Privacy link and Terms link in the fields on the right:

<img height="200" src="https://mintcdn.com/privy/1TI8cPDxKAKKSrj1/images/compliance/sms-privacy-tc.png?fit=max&auto=format&n=1TI8cPDxKAKKSrj1&q=85&s=a19edb21889624044cd5fd9d10373963" alt="Screenshot showing the Privacy and Terms link fields on the right side of the display builder" data-path="images/compliance/sms-privacy-tc.png" />

<Warning>
  At this time, these links must be updated individually for any of your displays that are collecting SMS Consent.
</Warning>

## How does SMS Double Opt-In work?

To become a textable contact on your list, your contact must complete both parts of the Double Opt-In process:

<Icon icon="check" /> Signed up on a Privy display with their phone number and the SMS Opt-In legal disclaimer present.

<Icon icon="check" /> Replied 'Y' to the Double Opt-In message they receive immediately after signing up.

Here's what the Double Opt-In message from your business will look like:

<img height="200" src="https://mintcdn.com/privy/1TI8cPDxKAKKSrj1/images/compliance/sms-doi-text.png?fit=max&auto=format&n=1TI8cPDxKAKKSrj1&q=85&s=b18750ac8417688a6d0ce04be7ed0324" alt="Example of a Double Opt-In text message from Privy" data-path="images/compliance/sms-doi-text.png" />

Once the contact replies 'Y', they will officially be a textable contact on your list + receive all your messages moving forward!

If a contact does not reply 'Y', they will not be textable.

## How do contacts Unsubscribe and/or Resubscribe?

To unsubscribe, contacts need to reply STOP to any of your toll-free number's messages. This guidance is included at the end of each of your texts.

<img height="200" src="https://mintcdn.com/privy/1TI8cPDxKAKKSrj1/images/compliance/sms-unsubscribe.png?fit=max&auto=format&n=1TI8cPDxKAKKSrj1&q=85&s=65e2af2d7a8ab09b8746b43de2e97e86" alt="Example of an unsubscribe text message" data-path="images/compliance/sms-unsubscribe.png" />

To resubscribe, a contact can either reply UNSTOP or START to your toll-free number's messages.

<img height="200" src="https://mintcdn.com/privy/1TI8cPDxKAKKSrj1/images/compliance/sms-resubscribe.png?fit=max&auto=format&n=1TI8cPDxKAKKSrj1&q=85&s=b4fa785eaf10facc89cd2e3fd8cad227" alt="Example of a text message opting back into marketing messages" data-path="images/compliance/sms-resubscribe.png" />

They can also sign up on one of your displays again. They may or may not need to complete the Double Opt-In process again.

## FAQ

**Can I send text messages to anyone that gives me their phone number?**

*No. You can only send text messages to contacts who have given you explicit consent to receive marketing text messages. For sign-ups on a Privy display, consent is captured through one of Privy's [SMS opt-in flows](/docs/learn/contact-management/sms-opt-in); for contacts brought into Privy another way (for example, imported with pre-existing consent), you're responsible for ensuring the consent was collected in a TCPA-compliant manner.*

**Can I send text messages to contacts that opted-in to receive emails from me?**

*No, email consent is separate from SMS consent and must be collected through its own opt-in flow on a display. Privy supports both [Single Opt-In and Double Opt-In](/docs/learn/contact-management/sms-opt-in) for SMS sign ups.*

**Am I required to have an opt-in checkbox on my displays to collect SMS consent?**

*No, a checkbox is no longer required for SMS consent. You still have the option to add one if you'd like.*

**Can I import textable phone numbers to my Privy account?**

*If you have existing textable contacts, you can import them via spreadsheet. They need to have been collected* *in a TCPA-compliant manner. Please note that by submitting a list for upload, you certify that you collected subscribers in a TCPA-compliant manner. If you're not sure, please consult your attorney.*
