> ## Documentation Index
> Fetch the complete documentation index at: https://help.privy.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Use Countdown Timers in Emails + Displays
> Drive urgency to a sale or launch by adding a countdown timer to your content.
Countdown timers are a great way to drive urgency with your subscribers by communicating that there's a limited time aspect to a promotion, or that an exciting announcement is coming soon! You can add countdown timers to both your emails and displays.
## Add a countdown timer to an email
To add a countdown timer to your emails:
* Navigate to either **Campaigns** or **Flows**; locate and select the email you want to edit.
* Click **Edit design** to access the email editor.
* Once you're in the email editor, drag and drop the **Timer** element from the *Content* menu on the right into your email.
### Customize your timer
To customize your timer's end date and appearance:
* Click on your Countdown timer to edit it.
* On the right, specify the day, time, and timezone that you'd like your timer to count down towards.
* Edit any other settings such as colors, font style, font size, and padding.
## Add a countdown timer to a display
To add a countdown timer to your displays:
* Head to Convert > All Displays; locate and select the display you want to edit.
* Once you're in the editor, hover over your display and click the blue plus sign to add a new element. Select the **Countdown** element from the menu.
### Customize your timer
To customize your timer's end date and appearance:
* Click on your Countdown timer to edit it.
* On the right, under the *Countdown* settings, specify the day and time you'd like tour timer to count down towards, and edit the label format if desired.
* On the right, under the *Style* settings, customize the font style, size, and color of the components of your timer.
* Edit any other settings you see fit, and **Save.**