Why Setup a Cart Saver Campaign
If you’re on a Privy plan that includes audience targeting, you can create displays that capture the contact information of visitors with items in their cart before they leave your site or abandon the checkout process. If you're using cart abandonment emails (either through Privy or another email vendor) it is a best practice to use an onsite cart saver display in conjunction with your email strategy.
The reason is because to send a cart abandonment email, you need the contact's email address. If a visitor with items in her cart is unknown or hasn't filled out her email address during the checkout process, you won't be able to reach her. The Cart Saver campaign helps to make sure that you capture the contact information of those high-intent shoppers.
How to Create a Cart Saver Campaign
- Note: you must be using either Shopify or BigCommerce as your ecommerce platform
- Set your campaign trigger to be "Exit Intent"
- Then add the audience targeting condition Current URL contains "cart" and "checkout." This means that your campaign can only appear on the URLs of your site that contain those two words.
- Add a second audience targeting condition: Cart Value is greater than $0. This will target anyone with any products in their cart. You can choose a different minimum value if you wish.
Don't forget to add the other elements of your campaign as you normally would: the Form, Design, and Automation (email list sync).