ADA Compliance with Privy

Privy's onsite displays and ADA compliance

The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) - Standards for Accessible Design in September 2010. These standards state that all electronic and information technology must be accessible to people with disabilities.

Privy strives to stay compliant and is making changes to become more ADA-compliant to enable all who interact with Privy displays to navigate them easily. The following Privy display types are considered dialogs or modals for ADA compliance: 

  • Popups
  • Flyouts
  • Banners
  • Spin-To-Win
  • Thank You Displays

Note: Bars, embedded forms, and landing pages are not considered dialogs or modals. 

Privy has empowered users to adhere to ADA compliance regulations for these dialogs/modals by: 

  • Site visitors can identify your Privy display as a separate modal, focus on the text in the display, and close the display.
  • Site visitors can use the tab button to navigate the display's elements (e.g., text, form fields, buttons).
  • Written context is given to identify and clarify the form fields (e.g., email, phone, text, etc.).
  • Site visitors can interact with or select answers to different forms or buttons/links (checkboxes, radio buttons, buttons, and links). 

Privy continues to strive for further compliance and will be continuing to make improvements to become more compliant. If you have further questions about this, please don't hesitate to reach out to the Privy team at

Compliance tips for your designs

Users, including users with visual disabilities, must be able to perceive the content you are showing. WCAG requires "at least 4.5:1" contrast, where contrast measures the difference in perceived "luminance" or brightness between two colors. 

Below is an excerpt from WebAIM (Web Accessibility in Mind) that shows four examples with the minimum 4.5:1 contrast requirement for WCAG compliance. Privy recommends you meet or exceed the following for contrast and color in your onsite displays and email designs.

Here is a website that will help you determine the contrast ratio to ensure your text's readability. These contrast requirements also apply to the text within a graphic, called "images of text," and the contrast and readability of text can also be affected by the size, fonts, hover states, and more. 

For more information about web accessibility, visit the Web Accessibility Initiative website.

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