Install a Facebook Event Code

To track contacts that visit your site from a Facebook ad and then sign up via a Privy form, you can install a Facebook event code on the pages that include your Privy Convert displays. The code will allow you to track these "leads" in your Facebook Ads account.

Note: To use Facebook event codes, you must have installed the Facebook Ads tracking pixel. Information on installing third-party pixels is available here.

Copy the event code

To start triggering and tracking these events, you will need to copy this code:

<script>

fbq('track', 'Lead');

</script>

Install the event code

To install the event code:

Select the Account option from the navigation bar. Your business name appears here.
Select the Business Information option from the dropdown menu.
In the sidebar, select Customizations under the Business Settings section.
Paste the copied event code into the Conversion Pixels area.
Select the Save Changes option at the bottom of the page.

Note: Privy will now fire the pixel after every new form submission. After around 24 hours, you should begin to see lead counts increment in Facebook ads.