Analyze Display Performance

After you've published some displays, you can review a snapshot of your ongoing performance via your Privy homepage. However, to focus specifically on the performance of all your displays or drill down and analyze individual display performance, the Convert dashboard is your best option. 

Note: All display types provide viewership data, while those that include forms also provide signup, conversion, and order data. 

Access the Convert Dashboard

Select Convert > All Displays from the main navigation to access the Convert dashboard. 

Review your overall performance

Navigate to the Convert dashboard via the main navigation to review your display performance in aggregate. The following information is available via this view:

  1. Display Views: The total number of display views since account creation. A view is registered when the display loads on a visitor's screen. 
  2. Total Signups: The total number of display signups since account creation. A sign-up is registered when a visitor submits their information via a display. 
  3. Total Orders: The total number of orders since account creation. An order is registered when someone signs up for your Privy display and then completes a purchase through your store using the same email address. Privy counts an order regardless of whether or not the customer used a coupon code during checkout. 
  4. Display Revenue: The total revenue collected from all contacts who signed up via a Privy display and subsequently made a purchase. This revenue attribution is only available to Privy accounts integrated with a Shopify or BigCommerce storefront. 

Note: If your store uses a currency other than USD, the revenue generated will still display an accurate monetary amount. Privy will use the day's applicable exchange rate to reflect the generated display revenue in USD on the dashboard when someone makes a purchase. 

Review display-specific data

To access display-specific performance information, navigate to the Convert dashboard, and locate the desired display. An overview of the display's standalone performance is available on its card, while additional information (e.g., Conversion %) is available by clicking the card and opening up a display-specific report.

Available card data

A preview of each display's performance is available via its display card on the Convert dashboard. The metrics that may be displayed in this card preview are: 

  1. Views: The total number of views this display has received. A view is registered when the display loads on a visitor's screen. 
  2. Signups: The total number of signups this display has received. A sign-up is registered when a visitor submits their information via the display. If the display does not include a form, signups cannot be collected, and the Clicks metric may appear instead
  3. Orders: The total number of orders attributed fully or in part to the display. An order is registered when someone signs up for your Privy display and then completes a purchase through your store using the same email address. Privy counts an order regardless of whether or not the customer used a coupon code during checkout. If the visitor signs up for multiple displays and then makes a purchase, the order metric will increase for all submitted displays. Following a purchase, the attribution cycle resets. 
  4. Clicks: The total number of clicks received by links in the display. This metric will only appear if the display does not include a form and cannot collect signups. 

Available report data

After clicking on a specific display card, additional data visualization will appear. The included data will depend on whether or not the display includes a form. 

  • Form-Free Displays: This display type will include a line graph illustrating the views and clicks that the display experienced over the last 30 days. To analyze data outside of this date range, select the More Reports option above the graph and check out this guide

  • Displays with Forms: This display type will include a line graph illustrating the views, signups, and conversion rate of the display for the last 30 days.

    The display's conversion rate is automatically compared to the e-commerce industry average, which is 2%. A thumbs-up 👍 will appear next to the metric if your conversion rate is above the 2% average, while a gold star 🌟 will appear if it is above 5%. The email addresses and signup dates associated with your conversions will appear in the table below the graph. 

    To analyze data outside of this date range, select the More Reports option above the graph and check out this guide.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.

Still need help? Contact Us Contact Us