Cookies Set in a Visitor's Browser
Understand how Privy recognizes traffic and tracks interactions with your displays.
Privy utilizes cookies, which are text files added to a visitor’s browser, to recognize website visitors, and to track their interactions with your displays. This information helps ensure that the correct displays will appear to your visitors based on your display triggers and targeting rules.
Privy sets the following cookies or the local storage equivalent in visitors’ browsers to deliver essential functionality. This list may be updated from time to time.
| Name | Duration | Purpose |
|---|---|---|
| _privy_a | 2 years | Anonymously records site and display-related activity so the visitor does not see displays that are irrelevant or have already been dismissed. |
| _privy_b | 30 mins | Anonymously records site and display-related activity (for the current session) so the client does not see displays that are irrelevant or have already been dismissed. |
| _privy_{{identifier}} | 1 year | Used to distinguish users. |