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Privy has officially acquired Sendlane. This is an exciting step forward in our mission to help growing brands convert more visitors and build stronger customer relationships through email and SMS marketing. Below, we’ve answered the most common questions about what this means for you.

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What does this acquisition mean?

Privy and Sendlane are joining forces to bring together on-site conversion, email marketing, and SMS into a more powerful and connected experience. In the short term, nothing about your current Privy account or workflows will change. Over time, this acquisition will allow us to build deeper, more seamless marketing experiences across the customer journey.

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Will anything change in my Privy account right now?

No. There are no immediate changes to:
  • Your Privy account
  • Pricing or billing
  • Existing features or integrations
  • Support or account access
You can continue using Privy exactly as you do today.

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What does this mean for Sendlane customers?

Sendlane will continue to operate as its own product, and Sendlane customers can continue using the platform without interruption. Both teams are working together to ensure continuity, stability, and long-term improvements for all customers.

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Will Privy and Sendlane be integrated?

Yes, deeper integration is part of the long-term vision. While we don’t have specific timelines to share yet, our goal is to make it easier for customers to:
  • Capture leads on-site
  • Activate them through email and SMS
  • Build smarter, more connected marketing workflows
We’ll share updates as new capabilities become available.

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Is my data affected?

No. There are no changes to data ownership, privacy, or security practices as a result of this acquisition. Both Privy and Sendlane remain committed to protecting customer data and maintaining compliance with applicable regulations.

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Where can I learn more?

We’ll continue to share updates via:
  • Our blog and product announcements
  • Knowledge Base articles
  • Email communications
If you have questions in the meantime, our support team is happy to help. Email them at [email protected] with any questions.