The Reports tool makes it easy to review how your campaigns and their associated autoresponders are performing. Below are six of the metrics that you should be looking at on a regular basis.

Signup Rate

This metric shows you what percentage of people who see your campaigns are signing up. If your rate is low, you may want to check your offer, adjust your template, or modify your targeting.  

Order Rate

This metric shows the percentage of people who have received a discount code and actually made a purchase. To improve this number, you may want to test multiple offers and see what performs best.

Signups by Display Type

Not sure whether you want to be using popups, flyouts, banners, or bars? Comparing the signups of each display type can help you decide what type of campaign to build next.

Signups by Display Trigger

Wondering if exit intent is driving more signups than a timer or scroll trigger? Using this metric, you can see which triggers are most effective at driving signups across one or all of your campaigns.

Link Clicks for Each Campaign

If you’re using “no form” campaigns or just including links in your displays, you can see which links are performing best for one campaign or across all of them.

Signups by Source

This metric shows you where the most qualified traffic to your site is coming on based on the UTM Source. If you’re spending money to drive people to your site, you can use this information to invest more or less based on the results.