We are not able to determine how strict an email client is with receiving the emails. Each one will have their own standard of what is acceptable and what is considered spam. This process will be different for each mail client, and some may take longer than others to process based on security and firewalls. This is not something that Privy would be able to directly influence as this would be due to restrictions set in place by each mail client or Internet Service Provider.
Things to be aware of:
Filtering into Spam or Gmail Promotional folders
If you are using a role address (admin@, support@, sales@, office@, marketing@) to signup with, often times these will have issues on the delivery side as it is associated with multiple mailboxes, and multiple people would have access to this.
Using a Custom sending domain will assist with email deliverability
- Adding personalization variables can help an email feel and sound more personal
Avoid Keywords: Free, Guarantee, Discount, Offer,
Avoid having all Caps in the Subject line: “GET YOUR FREE SHIPPING CODE”
HTML has a low ratio of text to image area - so having an image-heavy email is not ideal, we'd want to balance images with text
Avoid special characters or excessive use of special characters such as (%, $, &, !!!, ???, @, #, etc.) in the subject line
Excessive links within the email
Using a well-crafted subject line can make all the difference. Aim for a short, but descriptive subject line. Include no more than 4-7 key words or a phrase between 40 - 60 characters. Most email providers will trim subject lines that exceed this.
- Try using subject lines such as: “Our gift to you” or “Your gift from (your business name here)!”, “Here’s one on us”, “Go on, you earned it!” you can even use a free Headline Analyzer Tool from Co-Schedule! https://coschedule.com/headline-analyzer
Want to get your emails out of the Promotions folder in Gmail? Here are some tips
- Have no more than 1 link in your email.
- Send plain text emails instead of graphic emails.
- Keep the language of your message conversational instead of promotional.
- Mention the subscriber’s name.
- Avoid spammy phrases.
- Keep your email short.