What is audience targeting?
Audience targeting, or segmentation, is one of the most powerful tools in your eCommerce or marketing tool box. As a concept, you might be most familiar with segmentation from an email marketing perspective. For example, many of our customers utilize multiple email lists based on their different customer profiles or customer buying habits.
Just like you might have different email lists or workflows based on the different kinds of customers you have, you can target your Privy displays to the different types of visitors or customers on your site. That way you can easily serve relevant messages at the right time to key segments of your audience.
Why is audience targeting important?
On average, 98% of people who visit eCommerce sites leave without making a purchase or becoming an email subscriber. By segmenting your onsite messages, you can deliver the right message, to the right person, at the right time---and drastically increase your conversion rates.
When you target messages based on visitor behavior or customer profile, not only will you grow your email list and sell more products, you’ll build rapport with your customers and inspire more brand love because you're delivering personalized messaging.
What Types of Audience Targeting Conditions Does Privy Offer?
Audience targeting is available on our paid plans with each subscription level containing an increasing amount of conditions you can work with. You can see a big impact with just some simple segmentation (optimized displays for mobile vs. desktop visitors, or messaging localized by country or region).
For those who want to take a sophisticated approach, you can layer multiple audience targeting conditions to micro-target your different customer segments; it’s like adding a dynamic layer to your store.
Privy Audience Targeting FAQs
- How do I add audience targeting to my Privy displays?
- What kinds of audience targeting options are available for each Plan?
- What are some audience targeting use cases I can do on the Plus plan?
- What are some audience targeting use cases I can do on the Commerce plan?
- What are some audience targeting use cases I can do on the Growth plan?