For those new to Privy or just needing a refresher, below you will find a glossary filled with beginner terminology to help guide you in creating campaigns within Privy.
A/B Test: A test comparing two versions of one campaign. Most effective when only one or two variables are changed - this type of test runs side-by-side to decide which variation is more effective.
Abandoned Cart Email: Series of emails triggered once a user fills out a Privy campaign, signs into your store or signs up through checkout & abandons their cart before purchasing.
*Must be on Privy Email Plan
Audience Targeting: A collection of conditions that allow the precise targeting of display campaigns to your site visitors so you can display the right message, to the right person, at the right time.
Automation Tab: The tab within a Privy campaign where you can connect an outside ESP. Doing so will sync all contact sign-ups from that campaign directly to your ESP and the list you’ve chosen.
Autoresponder: An email delivered to the user who signed-up for a campaign. This email can be used to deliver a coupon code, thank them for joining the list or offering additional information.
With our Privy Email Plan - an Autoresponder series can be created to remind users to redeem their coupon.
Banner: A display that appears on the top or bottom of your website with more real-estate than a bar. This display is best used for announcements or promotions.
Bar: An unobtrusive display the appears at the top or bottom of your website. This display is best used for free shipping or special offers.
Behavior Tab: The tab within a Privy campaign where you connect your Privy coupon, schedule a start and/or end date for your campaign and set-up email notifications (if so desired).
Conditions: The individual properties used to shape the audience targeting rules within each campaign.
Conversion: A ratio of how many people came to your site and how many of those people signed up for a campaign or made a purchase.
Cookies: A small text file added to a users browser to keep track of users within a given website.
Coupons: A tab within your Privy dashboard where you can create all master or unique coupons before adding them to a specific campaign. With Shopify or BigCommerce, these coupons can be automatically synced to your store.
Design Tab: The tab within a Privy campaign that allows you to design your campaign with a drag-and-drop editor, edit triggers, audience targeting, display tabs and thank you page.
Display: The different types of Privy campaigns you can create (ex: popup, flyout, bar, banner, etc.).
Email Tab: The tab within a Privy campaign that allows you to turn on and/or create your autoresponder or autoresponder series (creating a series with Privy Email Plan).
Embedded Form: A contact form that can be placed anywhere on your site. These contacts can be fed into your Privy contacts tab and a connected ESP.
ESP: Email Service Provider (ex: Mailchimp, Constant Contact, Klaviyo, etc.)
Flyout: A display that appears left, right or center of your website. This display is best utilized for mobile users.
Form Tab: The first tab within your Privy campaign. This tab allows you to control the user information and/or attributes you’re collecting.
Hidden Fields: Form fields that gather user attributes utilizing cookies instead of asking users to fill out specific information.
Landing Pages: A standalone mobile-friendly webpage perfect for registration or content campaigns.
Newsletter: Emails created to engage, add value or promote on a recurring bases.
*Must be on Privy Email Plan
Pageviews: How many individual webpages a user has visited.
Participants (A/B testing): The number of visitors on your site during the A/B test - this does not mean that they will view either the campaign or any variations you're running. Who sees the campaign is determined by the audience targeting and trigger conditions applied in the campaign variations.
Popup: A display created to be front and center on your website. This display is best utilized for desktop users.
Preview Text: Preview text, sometimes known as 'preheader', is the text that appears after the email subject line for email recipients. Preview text is important, because it allows you to add compelling copy that helps boost open rates and engagement. Preview text is available for all Privy email types (autoresponder, newsletters, order follow-up and abandoned cart). Preview text has a recommended character count of 35-55 characters and does support Merge Tags. The preview text field is optional and can be left blank. If you opt to leave the preview text field blank in any of your emails, text is pulled in from the body of the email for the email recipient in its place.
Redemption: A redemption is counted when someone signs up for your Privy campaign and then completes a purchase through your store using the same email address.
Sessions: The number of unique times a user has visited your website.
Spin to Win: A high-converting game display that offers discounts in exchange for contact information.
Trigger: Rules that determine what needs to be met for the Privy campaign to fire (ex: time on page, scroll of page or exit-intent).
URL: The web address that appears within your internet browser.
UTM Parameter: A portion of text added to the end of a URL which allows tracking of visits from that URL. Common uses for these parameters are in social media, emails, and add-to-cart links.
Views (A/B testing): The number of people who viewed the campaign during the a/b test.
- Getting Started with Privy
- Using the Privy Designer
- Launching First On-Site Campaign
- Launching First Cart Saver Campaign