If your Privy email or campaign design is using a font that isn't web safe or email safe, depending on your email service or web browser, the font (when you open your email or view the campaign on your website) may appear differently than what you designed in Privy.
What does “web safe” and “email safe” mean?
Each internet browser or device has their own pre-installed font selection. Where the issue lies is that each system has different default fonts. Windows-based devices might have one group, MacOS ones pull from another, even Google’s own Android system uses their own as well. The same applies with email services, such as Gmail, Yahoo, etc. When choosing a font for your autoresponder emails or newsletters, it is best to choose a font that will work across all platforms.
What fonts are safe to use?
The most popular safe fonts for email are Arial, Verdana, Helvetica, Georgia, Tahoma, Lucida, Trebuchet and Times.
What will happen if I do not use a safe font?
The text will still appear on your website or in your email, and the visitor will be none the wiser that this is not the font you chose. For example, if you choose a font that is not supported on IOS (Mac or iPhone), the customer will mostly like see a font such as Verdana or Tahoma in their email instead. While it won’t impact the customer seeing your messaging, if you are looking to have a particular font, your text may not appear in that font.
What about custom fonts?
Privy does allow merchants to use custom fonts, but the same rules apply. If the custom font is not recognized by the customer’s web browser or device, the default font will show. If you are looking to use your custom font for branding and not the text of the email, you can upload an image into the email or website instead.