A2P 10DLC refers to a system in the United States that allows businesses to send application-to-person (A2P) type messaging via 10-digit long code (10DLC) phone numbers. In other words, it is a system that outlines how applications like Privy send text messages to your customers on your behalf.
The system is the result of a collaboration between the leading US cellular carriers, including AT&T and T-Mobile, to standardize a framework for processing SMS messages sent to consumers in bulk. This new system offers more stability, better delivery rates, and improved security than previous systems, which were primarily built for lower volume person-to-person (P2P) messaging.
A2P 10DLC and Privy
How does A2P 10DLC affect you as a user of Privy Text?
Privy uses 10-digit long codes to send your messages, which means each business that uses Privy Text must provide specific registration information to meet the requirements set by A2P 10DLC.
How do you provide this information?
The first time you attempt to access a feature of the Privy Text product, such as abandoned cart texts or broadcast texts, a registration prompt will appear. To start messaging, please ensure the prepopulated information is accurate and provide any missing information.