Create an Exit-Intent Display

An exit-intent display is a marketing message displayed to a website visitor who's just about to leave your website or storefront. The display is triggered when visitors move their mouse to leave or close the page. This display type is highly encouraged as it gives you one last chance to convince your visitor to stay on your website, complete their purchase, or provide a way to keep in touch.

Need some inspiration before you begin? Check out some customer examples.

Create the display

The quickest and easiest way to create an exit-intent display is via Privy's pre-built plays, as outlined in this section. That said, you can still create an exit-intent display from scratch by following the manual steps instead. To create an exit-intent display with Plays:

Navigate to Convert > All Displays and click the New Display button.
On the Templates dashboard, select the Stop Abandonment option, decide which template option is best for you
Click Get Started on the chosen Template to start editing

If you are okay using the default targeting rules and settings in the Template, which represents the top-performing displays from across Privy's customer base, hit Publish to get the display live on your site. However, if you'd like to review or reconfigure any of the template's settings, including its coupon, targeting rules, or follow-up actions, select the Save option instead.

Reconfigure the Template

To edit the template's default settings, check out the resources below:

Add or edit an incentive

To edit the coupon settings of the exit-intent display:

Navigate to the Settings step of the display builder.
Scroll down to and click the Coupon card and select one from the dropdown menu. If none are available, create one by following these steps.
The Create step will include a Thank You Page Design option with a coupon selected. Click this option to customize how the coupon code is displayed to visitors who submit the exit-intent display. Save any changes.

With the incentive added, you can continue customizing the display's settings or move to the Follow-up step of the display builder and publish the display.

Edit the display targeting

To change the targeting conditions of the exit-intent display:

Navigate to the Settings step of the display builder.
Click the Audience Targeting card, edit the targeting conditions to your liking by following these steps, and Save any changes.

With the targeting conditions updated, you can continue customizing the display's settings or move to the Follow-up step of the display builder and publish the display.

Sync signups

To sync signups collected by the exit-intent display to another service:

Navigate to the Settings step of the display builder.
Click on Show Advanced Settings at the bottom right of the page.
Click the Sync Integrations button, select one of your linked accounts from the dropdown menu, configure the presented options, and Save.

With the after signup settings updated, you can continue customizing the display's settings or publish the display from the Follow-up step.

Launch the display

Once the display has been created, the target audience selected, and any desired follow-up messages configured, select the Publish button at the upper right of the Follow-up step and confirm your decision in the prompt.