One of Privy’s most powerful capabilities is our URL Audience Targeting for displays. Tailoring your displays based on your visitor’s source or current location on your website can give you more control over your onsite experience and conversion rate; with URL Targeting, there’s no need to take a shot in the dark — you understand exactly where you’re meeting your traffic, and how to approach them.

There’s a whole world of possibilities when it comes to targeting by URL, so in this article we will break down the basics of each condition, and walk through 4 common scenarios in which it’s used:

  1. Target a display to appear on certain product or collection pages.
  2. Restrict a display from appearing on certain pages.
  3. Target visitors coming from social media, such as Instagram.
  4. Target visitors coming from ads or influencer links.

​
What kinds of URL Targeting are available at Privy?

Current URL: This targeting is based on the URL that the visitor is currently on.

Initial URL: This targeting is based on the URL of the page that your visitor first landed on when visiting your website. This can be based on the current session, or all time.

Referring URL: This targeting is based on the URL of the page that your visitor was on immediately before viewing the current page. This URL can be from your site or an external page.

Each of these URL targeting properties have a few different options of the “operator” you’d like to use:

​
How do I add URL Targeting to a display?

To add URL targeting to a display:

  • Head to Convert > All Displays.
  • Select an existing display, or create a new one.
  • In the editor, head to the Settings step.
  • Click on the Audience Targeting card and select the desired property from the dropdown menu. Customize the operator and value, then click Save.

​
Common Scenarios

​
Target specific product or collection pages

Let’s say you want to promote a deal or bundle for specific products, or you want to guide customers browsing a certain collection to your best sellers.

You’ll want to add a Current URL targeting property and use Contains as the operator.

In the Value field, paste the part of the URL(s) you’d like to target.

This might look a little different for targeting specific product pages vs targeting any pages that are part of a certain collection, so here’s a little guidance:

​
Restrict a display from appearing on certain pages

There may be displays that you want to prevent from showing on certain pages, such as your Cart page, your Homepage, or your About Us page.

You will want to add a Current URL property and use the Does not contain operator.

In the Value field, paste the part of the URL(s) that you do not want your display appearing on.

For example, this is what it will look like if you want to restrict your display from appearing on your Cart Page and About Us page:

If you want your display restricted from appearing on your Homepage, simply use the Current URL property and choose is not homepage:

​
Target traffic from social media

To better measure your conversion from social channels and/or to show your social media traffic a special display or incentive, you will want to use the Initial URL (this session) property and select Contains as your operator.

In the Value field, paste the name of the social media as it appears in your UTM. Your targeting should look something like this:

If you’re unsure of how your social media appears in your Initial URL, click through to your site from the desired social media and immediately check the URL to find it:

To prevent your social media traffic from seeing more than one popup upon landing on your site, remember to exclude them from seeing your regular Welcome Display. To achieve this, head to your regular Welcome Display’s Settings and add the following targeting condition with your social media in the Value field:

If your traffic clicked on an ad, or came to your site using an influencer link, you can target them based on their Initial URL. Targeting by this traffic’s unique source can help you more accurately measure your conversion rate for this audience, and it can even allow you to present them with a display with specific copy, images, and incentives that might make them more likely to convert.

You will want to use the Initial URL (this session) property and select Contains as your operator.

In the Value field, paste either the unique identifier from your ad UTM, or paste your influencer’s unique URL. Here’s an example of what each might look like:

Google Ad UTM:

Influencer Link:

Was this page helpful?