Stop Abandonment with a Cart Saver Display
A Cart Saver display encourages visitors who have started the checkout process to complete their purchase if they indicate that they are about to leave. It combines exit-intent triggers with a popup display, page targeting, and a special offer to ensure that you're taking your best shot at closing a sale every time.
Need some inspiration before you begin? Check out some customer examples.
Note: The audience targeting used in this guide is only available to Privy accounts integrated with BigCommerce, Shopify, Squarespace, or Wix storefronts.
Create the display
To create a Cart Saver display:
- Navigate to Convert > All Displays and click the New Display button.
- Select the Stop Abandonment on the right side menu on the Templates dashboard.
- Select a template and click Get Started to start editing.
- Customize the display to reflect the associated offer (e.g., 10% or $5 off) and your company branding.
- Once the design is complete, select the Settings step.
Target the right audience
By default, a cart saver display created using the Cart Saver play appears to visitors who have:
- Met your selected trigger criteria (e.g., An exit attempt).
- Have products valued at more than $0 in their cart.
- Have not already signed up for another display.
The display will continue until it is disabled. To change any of these default options, move to the Settings step and customize the desired settings.
- The Triggers and Visibility setting allows you to determine when and how often the free shipping bar appears to visitors. After making any changes, please select Save.
- The Audience Targeting setting allows you to target a more specific segment of your visitors instead of all visitors. If you update these settings to include various other attributes, activities, and behaviors, please select Save.
- The Scheduling setting determines how long the display will appear to visitors. Update the settings. If you'd like the display to expire on a specific fixed date, then save it.
- The Coupon setting (optional) allows you to offer an additional coupon code for a discount.
Advanced Settings
Advanced settings give you even more control over the behavior of your display.
- Sign Up Rules control how often a contact can sign up for your display. By default, this is set to once.
- Opt-in: Single opt-in - Subscribe new contacts to your email list upon signup. Contacts become mailable upon form submission. Double Opt-in - Send new contacts an opt-in confirmation email upon signup. Contacts become mailable after they confirm via email. Learn More.
- Sync Integrations, once set up, will automatically sync each contact that signs up to your preferred ESP.
- Profile Attributes automatically collect data from your sign ups, without requiring your customers to fill out a form field. Learn More.
Follow-up display
To sync the display's signups to another service or send a follow-up message to the customers who have signed up, move to the Follow-up step and review the following optional options:
- Enable and customize the default after-signup email to send an email to the individuals who decided to sign up for the display.
- Select the Add Email to Series option to send additional after-signup emails.
- Select the Create After Sign Up Text option to send an after-signup text message to the individuals who decided to sign up for the display.
Note: The text message option requires a Privy Text subscription. Additionally, a customer is only eligible to receive texts if their phone number was collected via a Privy display using the phone field, they checked the text opt-in checkbox, and they answered "YES" to the double opt-in message sent to their number.
Launch the display
Once the display has been created, the target audience selected, and any desired follow-up messages configured, select the Publish button at the upper right of the Follow-up step and confirm your decision in the prompt.
The cart saver display is now live and will appear to your qualifying customers.