If you include text or button-based links in your campaigns, it is easy to see which links are driving the most engagement via the reports dashboard. This information allows you to build better campaigns and make your customer’s journey easier.
Note: The "clicks" metric does not increase when a visitor interacts with a button or link that submits or dismisses a campaign. The hyperlinked content must point to a provided URL.
Access the reports dashboard
Select Convert > Reports from the navigation bar to access the reporting dashboard.
Create a click tracking report
To create a click-tracking report:
- Select Link clicks as your metric.
- Then choose how you want to compare the results - by the campaign, display trigger, display type, origin URL (where the click happened), or destination URL (where the link takes you).
- Select All Campaigns or a specific campaign as your campaign.
- Select your desired dates via the Start date and End date filters.
For example, the report below shows the clicks per day for all campaigns active in January 2021.