Review Email Performance

Once you start sending email campaigns in Privy, you’re going to want to check in on their performance to track their engagement metrics, revenue, and delivery. Below is a guide on how to find your Campaigns’ reporting, and how to interpret it.

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Campaigns Table

To get an overview of your Campaigns’ performance:

• Head to your Campaigns page.

• Feel free to utilize the search, sort, and filter options at the top of your table. For example, if you want to only view your most recent Sent emails, Filter by Status: Sent and click the ‘Send Date’ column to sort by your emails’ send date.

In the top right, you’ll find the total Revenue Generated for the Campaigns you’re viewing in the table below. If you click the arrow next to your Revenue Generated, you’ll see a dropdown with an aggregate view of the number of messages delivered, opened, and clicked + orders attributed since account creation.

If you take a look at the table, you’ll get a line-by-line view of each Campaign, their Title, Subject Line, Status, and the following metrics:

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Individual Campaign Reporting

To drill down into an individual campaign’s metrics:

• Head to your Campaigns page.

• Locate the desired email campaign and click on its Title or Subject Line to access its own reporting page.

On this page, you’ll find a preview of your sent message, Delivery & Engagement Reports, click tracking, and an Activity table for your recipients.

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Overview

At the top of your campaign’s reporting page, you’ll find:

1. The ability to view and/or update your campaign’s Title

2. The total amount of Revenue Generated by this campaign

3. An overview of the recipients, send date, and sender information

4. A preview of your Subject Line and content

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Delivery Report

Below your overall performance metrics, your Delivery Report shows how many emails were sent, delivered, bounced, and rejected. To reveal the exact number that the percentages represent, hover over the bars in the chart. 

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Engagement Report

Your Engagement Report shows how recipients interacted with your email once they received it. This report has five metrics that can help you gauge the success of your email. To reveal the exact number that the percentages represent, hover over the bars in the chart. 

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Interactions

Below your Delivery & Engagement Reports, you’ll find an Interactions table which tracks the number of times each link was clicked in your email:

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Activity

Below your Interactions table, you’ll find an Activity table which shows all the recipients of your campaign. With the Activity table, you can:

1. Filter by activity (delivered, opened, clicked, ordered, unopened, bounced, unsubscribed, rejected, reported as spam).

2. Export as CSV. By clicking this, you will be emailed a link to download your file.

To view more detailed information on a contact’s activities, you can click on a recipient’s email address directly in the table; this will open their contact profile in a separate tab.

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Attribution Model

In marketing, attribution refers to identifying and assigning credit to the various touch points a customer interacts with before making a purchase. It can help you understand which marketing efforts are driving conversions and generating revenue.

Privy attributes an order if a contact engages (opens or clicks) with a marketing message and completes the order within 7 days.

There are a few more points to keep in mind:

• Last Touch Attribution: Orders are attributed to the last message a contact engaged with. For example, if a subscriber opens a Campaign email and later opens an Abandoned Cart Automation email before purchasing, the order is attributed to the Abandoned Cart Automation.

• Multi-Channel Attribution: Privy evaluates each channel’s attribution window separately when using multiple message channels (SMS or email). This determines if either channel should receive revenue attribution at the time of purchase.

• Conversion Window: The conversion window for both email and SMS is 7 days, starting from the moment of engagement.

• Contact-based Attribution: Privy uses a contact’s email address and phone number to attribute an order back to a contact.