A cart saver campaign encourages visitors who have started the checkout process to complete their purchase if they indicate that they are about to leave. A cart saver campaign combines exit-intent triggers with a popup display, page targeting, and a special offer to make sure that you're taking your best shot to close a sale, every time.
Need some inspiration before you begin? Check out the Privy Display Galleries.
Note: The audience targeting used in this guide is only available to Privy accounts integrated with Shopify, BigCommerce, or Squarespace storefronts.
Create the campaign
To create a cart saver campaign:
- Navigate to Convert and click the New campaign button.
- In the prompt, select the Advanced Cart Saver option.
- Select the coupon you'd like to offer as an incentive to the visitor.
- Configure the triggers that you'd like to use. The default options are recommended; however, selecting the Expand() icon will provide additional options based on scrolling and timing.
- Configure the form fields you'd like the campaign to include. The form's default fields can collect the visitor's email address, phone number, or both.
- Select the Design button once these options are configured. Don't worry; these settings can be changed before publishing the campaign.
- Use the campaign designer to customize the display so that it reflects the associated offer (e.g., $5 off) and your company branding. If you would like to leverage a different template as a starting point, select the Templates option at the upper right.
- Once the design is complete, select the Save option at the upper right.
- After saving, switch to the Create step and click on the Thank You Page Design option.
- Use the campaign designer to customize the thank-you page so that it reflects your company branding and encourages the visitor to utilize the offer. For example, you could create a button or link that automatically applies the coupon code to their existing cart.
- Select the Save option at the upper right.
Target the right audience
By default, a cart saver campaign created using the Advanced Cart Saver recipe appears to visitors who have:
- Met your selected trigger criteria (e.g., An exit attempt).
- Are on a site page that contains "cart" in the URL
- Had at least three pageviews in their current session.
- Are identified as a desktop user.
- Have products valued at more than $0 in their cart.
The campaign will continue on an ongoing basis until it is disabled. To change any of these default options, move to the Target step, and customize the desired settings.
- The When To Show settings were configured in the recipe prompt and determine when the display appears to the visitor. If you make any changes, please select Save.
- The Who To Show It To setting target the specific segment of visitors outlined in the section above. If you update these settings to include various other attributes, activities, and behaviors, please select Save.
- The How Long to Show It setting determines how long the campaign will appear to visitors. Update the setting if you'd like the campaign to expire on a specific fixed date and Save.
- The Notifications setting allows you to enable or disable real-time notifications for your users. These notifications will alert the user of new campaign signups immediately. If you make any changes, please select Save.
Follow-up the campaign
To sync the campaign's signups to another service or send a follow-up message to the customers that submitted the campaign, move to the Follow-up step, and review the following optional options:
- Select the + Sync signups option to sync the signups to a list in a linked account. If you're not using Privy Email, this setting is particularly important as it ensures the contact information (e.g., Email address) is available in the third-party provider.
- Enable and customize the default after signup to send an email to the individuals that decided to sign up for the campaign.
- Select the + Add text message option to send an after signup text message to the individuals that decided to sign up for the campaign.
Note: The text message option requires a Privy Text subscription. Additionally, a customer is only eligible to receive texts if their phone number was collected via a Privy campaign using the phone field, they checked the text opt-in checkbox, and they answered "YES" to the double opt-in message sent to their number.
Launch the campaign
Once the campaign has been created, the target audience selected, and any desired follow-up messages configured, select the Publish button at the upper right of the Follow-up step and confirm your decision in the prompt.
The cart saver campaign is now live and will appear to your qualifying customers.