In Privy, you have two options when creating coupons in your Privy dashboard - Master or Unique. Both options allow you to offer a coupon code to anyone who subscribes to your Privy campaign. A Master Coupon is a single coupon code that is given to all individuals that sign up for your Privy campaign. A Unique Coupon, on the other hand is a coupon code that is assigned to one and only one person when they sign up.
With only one code, if you have two customers sign up, they will both receive the exact same coupon code in your thank you page and/or autoresponder email.
The advantage of this coupon type is it's simpler to manage and you can use the same code in multiple campaigns and promotions. One possible drawback, however, is that a Master Code can be more easily shared to people who did not subscribe to your list and there are limitations to the criteria you can apply to the code.
Creating a Master Coupon:
With different codes for each customer, if customer A and customer B sign up each will receive their own code which would not be transferable between them even though their discount is the same.
Why we recommend Unique Coupon Codes
We recommend using Unique Coupon Codes in your displays and automated emails whenever possible for two reasons.
- First, Unique Coupon Codes dramatically reduce the amount of risk involved in putting a discount code out in the world because each code can only be used one time. That means that the only one who can share the code is you, not some random website or customer social post.
- Second, you have more flexibility in how you handle code expiration dates. Instead of just setting an end date for your sale you can use relative time and date windows to drive urgency and action on your site. For example, if someone abandons their cart you may want to include a unique code that expires 48 hours after they abandon. Or you may want to set a new shopper discount to expire 7 days after they first join your list.
Creating a Unique Coupon:
More Coupon Help: