Automatically Apply Coupon Codes

If you've decided to offer a discount to encourage conversion or reward customer loyalty, it's also worth considering making the redemption process as easy as possible. A "coupon" link does just that. It automatically applies the associated discount to the customer's cart, simplifying the checkout procedures, enhancing the customer's experience, and allowing the customer to buy quickly. 

Note: This functionality is only available for accounts with a Shopify integration. For now, the Classic Display builder must be used in order to apply coupon codes automatically.


We are working on adding this functionality to the current Display Builder.

 Create a link

Your discount link must follow the URL format outlined below:

https://my-store.com/discount/{{signup.coupon_code}}?redirect=/cart

Please make sure to replace my-store.com with your domain.

Use the link

Now that you have the link ready to go, it can be used to automatically apply the coupon after an individual submits a display or after they click a hyperlinked piece of display content.

Apply after a sign-up

To apply a code immediately upon the submission of a display:

  • Navigate to Convert > All Displays
  • Select or create a display to associate with the "coupon" link. 
  • Go to the Create step of the display builder and locate the After Signup Action section. This section is only available if a display has been added to the display. 
  • Choose the Redirect to URL option and paste the URL you have created.
  • Select the Save Changes button and finish configuring the display as usual.

The display will now redirect the individual to their cart and apply the discount automatically at checkout.

Apply after a click

To apply a code immediately following a click:

  • Navigate to Convert > All Displays.
  • Select or create a display to associate with the "coupon" link. 
  • Go to the Create step of the display builder and locate the Thank You Page Design section. This section is only available if a display with form fields has been added to the display, and the display's After Signup action is set to Show Thank You Page
  • In the editor, select the {{coupon_code }} liquid variable that Privy uses to populate your coupon code into your thank-you page. Then click on the hyperlink option to link the highlighted liquid variable text.
  • In the prompt, paste the URL you created earlier and confirm by clicking Insert Link.
  • Design the rest of the thank-you page, select the Save button at the top-right, and finish configuring the display as usual.

Following a click, the link will redirect the individual to their cart and automatically apply the discount at checkout. 

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