Sending tailored messaging to custom segments can do wonders for your engagement and improve inbox placement over time.
{{ contact.first_name }}
into your Subject Line to include their first name and really stand out in their inbox, like these examples:
Looking to motivate someone's first order of a product?
Releasing a new variant, formula, or version of a best seller?
Want to cross sell something that would go well with a popular product?
Follow up with customers who haven't shopped during your sale yet.
Send a "Thank You" note to customers who shopped with you during a big sale.
{{ contact.first_name|default:'there' }}
in your subject line and email body to ensure you have a fallback!
Check out this example of a re-engagement offer from Bag-all: