Send more personal, tailored content that connects with your audience on an individual level.
Merge Tag | Information Shown |
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{{ contact.email }} | The contact’s email address. |
{{ contact.first_name }} | The contact’s first name. |
{{ contact.last_name }} | The contact’s last name. |
{{ contact.name }} | The contact’s full name. |
{{coupon_code}} | The coupon code associated with the contact or attached to your email. |
{{ contact.custom_fields.* }} | The value stored in a custom field used to collect contact information. For example, {{ contact.custom_fields.favorite_color }} would show the contact’s Favorite Color value. |
{{ business.name }} | The name of your business. |
{{ business.unsubscribe_link }} | A unique link that unsubscribes your contact from all future emails. |
{{ contact.first_name|default:'there' }}
Example Merge Tag | Example Output |
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Hi {{ contact.first_name|default:‘there’ }}, | “Hi John,” OR “Hi there,“ |