Connect Privy with Yotpo to automate and personalize your loyalty program strategy.
The Privy integration with Yotpo allows you to engage and reward your loyalty program members in various ways, including: Segment contacts by Yotpo properties, such as VIP Tier. Personalize emails and SMS with Yotpo properties, such as Points Balance. Trigger Flows based on Yotpo events, such as new Points Earned.
Navigate to your Settings in the lower left corner of your dashboard.
Head to your Integrations page, which can be found near the bottom of the left side menu.
Locate the Yotpo integration and click Connect, then confirm your decision.
Enter your Yotpo credentials to establish the connection.
Once you authorize the integration, Privy will import your Yotpo customers in the background. Import times vary depending on the number of existing Yotpo customers. It may take up to several days for a large customer set. New customers will be automatically synced in real time.
The following properties sync from Yotpo and Privy in real time. You can use these properties to create segments and/or personalize your email and text message content.
You can use the properties from Yotpo to create Custom Segments of your mailable and textable contacts in Privy. You can target these segments in your Email + SMS campaigns and Flows.To create a Custom Segment using Yotpo properties:
Navigate to Contacts > Segments from the left side of your dashboard.
Click Create Segment in the upper right corner.
Name your Segment.
Click the Choose category dropdown and select one of the properties under the Yotpo category.
Qualify your selection as needed.
You can add other conditions to your Segment, if desired. Click Create to save your new Segment!
To inject personalized data from Yotpo into your email, such as a contact’s point balance, use the Merge Tag function when typing your content:Once sent, your Merge Tag will populate to reflect the data associated with the recipient’s profile in Yotpo.
These fields will only populate if the recipient has values for the fields. Therefore, it’s recommended that you use segmentation that ensures a value is known. For example, the email above should be segmented to any contacts with a Yotpo points balance greater than 1 to ensure a value will populate.
To inject personalized data from Yotpo into your text message, such as a contact’s VIP Tier, use the Merge Tag function when writing your message:Once sent, your Merge Tag will populate to reflect the data associated with the recipient’s profile in Yotpo.
These fields will only populate if the recipient has values for the fields. Therefore, it’s recommended that you use segmentation that ensures a value is known. For example, the Text Message above should be segmented to any contacts with a Yotpo points balance greater than 1 to ensure a value will populate.
The following events sync from Yotpo to Privy in real time. You can use these events to trigger automated Email + SMS Flows and react to your customer’s actions with personalized messages.
Building a Flow that triggers after a Yotpo event is a great way to automate your retention strategy. You can send personalized messages in response to milestones such as your customer’s birthday, or when they reach a new VIP Tier with more exclusive perks.To build this Flow:
