Automated emails are an essential part of any business’ marketing strategy; they see some of the highest engagement rates and, since they are triggered by a contact’s actions, they offer invaluable opportunities to personalize your content to be more meaningful for your contacts.Follow this guide to learn how to build your automated Flows in Privy:
Click on the plus sign where you’d like to add your new email.
Select Add email from the menu.
On the right side, you will be able to add your Subject Line, Preview Text, start customizing your template, and customize your Sender details (if needed).
Splits can be added at any point in your Flow. They allow you to divide your audience based on their attributes, and customize which messages are sent to each audience.
Click on the plus sign where you’d like to add your Split.
Select Split Flow from the menu.
Select your filter(s) on the right.
Customize each path of your split.
For further guidance on setting up, customizing, and managing Split Flows, please visit this guide.
Once you’re happy with your Flow, press Publish in the upper right corner to activate it.Once it’s active, you can monitor its performance at any time.