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We are releasing the new Home page to accounts gradually. If yours does not match what you see here yet, check back later or contact Support.
Home gives you a clear view of your performance in Privy and helps you decide what to do next. Review revenue and subscriber growth, then see which Campaigns, Flows, and Displays contributed to your results. You can also return to recent work or start from templates selected for your account. New Home

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See how your account is performing

Attributed orders and revenue default to the day the message was sent. You can switch to the day the customer placed the order in Attribution settings. Opens, clicks, and other metrics always use send date. A message sent before the selected period can still receive credit if the order is inside the attribution window. Whether that order appears in this period depends on that date setting. The Performance and Growth summaries help you answer questions such as:
  • How much revenue and how many orders did Privy help generate?
  • How many new email and SMS subscribers did I add?
  • Which channels and content types contributed most to my results?
Each metric includes a breakdown of how email, SMS, Campaigns, Flows, or Displays contributed to the total.
Total Store Revenue and Total Store Orders might not match the totals in your ecommerce platform. For earlier dates, some orders, such as in-store or marketplace sales, were not included.

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Find content that is performing well

Use the Top Performing section to find the Campaigns, Flows, and Displays contributing most to your results, then decide what to repeat or improve.

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Start with templates selected for your account

Privy personalizes the Start From a Template recommendations for your account. Each recommendation reflects the features available to you, and Privy updates the list as your account changes. Use the recommendations to discover what you can create next and get more from Privy without starting from a blank page. Recent Drafts Templates Learn

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Continue your work and learning

  • Recent Drafts lists the Campaigns, Flows, Displays, and messages you edited recently.
  • Learn Privy recommends guides based on your current stage and the products you use.

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Answer detailed questions in Reports

Open Reports when you want to investigate a specific result. For example, compare revenue by Campaign, Click Rate by device, or subscriber growth by source.
Home includes some of the same reporting data as Reports, so you may see a note that data begins on July 1, 2026. See Data history for what that covers.

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Learn more

Use Reports

Review detailed performance, growth, and engagement data.

Understand Privy's attribution model

Learn how Privy assigns orders and revenue to messages.

Review Campaign performance

Open a Campaign report and review recipient activity.

Analyze Flow performance

Review a Flow and the messages inside it.