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Once you’ve started sending text campaigns, you’ll want to check in on their performance to track their revenue, engagement, and delivery. Below is a guide on how to find your text campaigns’ reporting and how to interpret it.

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Campaigns Table

To get an overview of your text campaigns’ metrics:
  • Navigate to Campaigns.
  • To narrow down your view of your Campaigns table, you can use the Search and Filter functions at the top of the table to narrow down by status and message type. For example, if you only want to view your Sent text campaigns, you’ll want to filter by Status: Sent and Type: SMS.
Screenshot showing how to filter Campaigns by SMS The table shows a line-by-line view of each Campaign and their title, preview, status, and send date, along with the following metrics:
The total number of text messages delivered to your recipient’s phone.
The total number of contacts who received your text message and clicked on your short link.
The total number of contacts who received your text message and replied ‘STOP’ to unsubscribe from all future messages.
The total revenue collected from this text message. Privy uses a last-touch model with a 7-day attribution window. If a customer has opened/clicked multiple emails and texts within the seven days proceeding a purchase, the revenue will only count toward the message they most recently engaged with.

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Text Campaign Reporting Page

To take a deeper dive into an individual text message’s engagement, delivery, and revenue:
  • Locate and select the desired text campaign. This will open your text campaign’s reporting page.
At the top of your screen, you’ll see your text campaign’s title, the segment and number of contacts it was sent to, it’s send day/time, and the message type. Screenshot of individual Text Campaign reporting page

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Performance

Below your text message’s preview, you’ll see a breakdown of your revenue metrics: Screenshot of individual Text Campaign revenue reporting
The total revenue collected from this text message.
The number of individual orders attributed to this text message.
The total revenue divided by the number of orders attributed to this text message.

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Engagement

Below your revenue reporting will be the following engagement metrics: Screenshot of an SMS Campaign revenue report
The total number of textable contacts that your message was sent to.
The total number of messages that successfully delivered to your recipients.
The number of messages that were not successfully delivered to your recipients. Just like email marketing, delivery failures can happen for a number of reasons. Some of the most common reasons are: invalid numbers, roaming, carrier restrictions, or network issues.
The total number of contacts who received this text message and clicked on the short link.
The total number of contacts that responded to this text message with the word ‘STOP’ in order to unsubscribe from future messages.

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Deliverability + Content

Below your Engagement card, you will find your Deliverability metrics, as well as a preview of your message Content:
The total number of messages that successfully delivered to your recipients.
The number of messages that were not successfully delivered to your recipients. Just like email marketing, delivery failures can happen for a number of reasons. Some of the most common reasons are: invalid numbers, roaming, carrier restrictions, or network issues.
The total number of contacts that responded to this text message with the word ‘STOP’ in order to unsubscribe from future messages.

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Contact Activity

Lastly, you also have a Contact Activity tab which can be found near the top of your SMS Campaign’s reporting page. This tab displays a table with each of your text recipients, along with the options to:
  1. Filter by activity (delivered, sent, clicked, unsubscribed, or ordered)
  2. Export to CSV.
Screenshot of an SMS Campaign's recipients table