Learn how to meaningfully interpret your analytics for your text campaigns.
Once you’ve started sending text campaigns, you’ll want to check in on their performance to track their revenue, engagement, and delivery. Below is a guide on how to find your text campaigns’ reporting and how to interpret it.
To narrow down your view of your Campaigns table, you can use the Search and Filter functions at the top of the table to narrow down by status and message type. For example, if you only want to view your Sent text campaigns, you’ll want to filter by Status: Sent and Type: SMS.
In the top right, you’ll find the total Revenue Generated for the Campaigns you’re viewing in the table below. If you click the arrow next to your Revenue Generated, you’ll see a dropdown including the total number of texts delivered since account creation.If you take a look at the table, you’ll get a line-by-line view of each Campaign and their title, preview, status, and send date, along with the following metrics:
Delivered
The total number of text messages delivered to your recipient’s phone.
Clicked
The total number of contacts who received your text message and clicked on your short link.
Unsubscribed
The total number of contacts who received your text message and replied ‘STOP’ to unsubscribe from all future messages.
Revenue
The total revenue collected from this text message. Privy uses a last-touch model with a 7-day attribution window. If a customer has opened/clicked multiple emails and texts within the seven days proceeding a purchase, the revenue will only count toward the message they most recently engaged with.
To take a deeper dive into an individual text message’s engagement, delivery, and revenue:
Navigate to Campaigns, locate and select the desired text campaign. This will open your text campaign’s reporting page.
At the top of your screen, you’ll see your text campaign’s title, the segment and number of contacts it was sent to, it’s send day/time, and the message type. A preview of the sent text will also appear.
Below your revenue reporting will be the following performance metrics:
Total Sent
The total number of textable contacts that your message was sent to.
Delivered
The total number of messages that successfully delivered to your recipients.
Failed
The number of messages that were not successfully delivered to your recipients. Just like email marketing, delivery failures can happen for a number of reasons. Some of the most common reasons are: invalid numbers, roaming, carrier restrictions, or network issues.
Clicked
The total number of contacts who received this text message and clicked on the short link.
Opted Out
The total number of contacts that responded to this text message with the word ‘STOP’ in order to unsubscribe from future messages.