There are three criteria factors that determine whether or not a shopper will receive an abandoned cart email from Privy. For an email to be sent, all three criteria must be met.
- Are they a known contact? For a shopper to be eligible they must be a known contact within your Privy account who has opted in to receive email from you. That means that they have filled out a Privy form in the past from their current browser and have been “cookied” by Privy so that their actions are tied to that email address. For Shopify customers:
This also includes any customer who got far enough in the checkout process to enter their email address and agree to receive marketing emails.
- What is the value of products in their cart? If you have a Shopify or BigCommerce store, Privy can detect the amount of value in a shoppers’ cart at any given time during their visit. If the amount of value in their cart is greater than or equal to the minimum value threshold you have set for your abandoned cart email, the shopper will be eligible to receive it.
- When were they last on your site? When a shopper visits your site, their activity is recorded within Privy. If their last visit was greater than the time that you have set as “last seen” then they are eligible to receive your abandoned cart email.
If you have enabled more than one abandoned cart email, for example, one to be sent 1 hour after a cart is abandoned and another 12 hours after a shopper has left your site, they will need to meet all of the criteria at the time that each of the emails is scheduled to send to receive it.
Once the user completes a purchase, they will no longer receive the abandoned carts within that series.