Collect Email and SMS Subscribers
A welcome discount display appears as soon as your visitor arrives or shortly after their arrival. Its main goal is to grab visitors' attention and entice them to provide their contact information. Most first-time visitors aren't going to make a purchase when they first explore your site, so this is a significant opportunity to connect with the visitor and stay in touch. Every email you capture is worth, on average, $33 in future sales.
Need some inspiration before you begin? Check out some customer examples.
Before you begin
A welcome discount display uses a discount offer to entice visitors to submit their contact information. Please create a coupon before starting the steps outlined below. If you do not, you will be prompted to do so during setup and will need to restart the display creation process.
Create the display
To create a welcome discount display:
- Navigate to Convert > All Displays and click the New Display button.
- On the Templates dashboard, you can select either or both Collect Email Subscribers and Collect SMS Subscribers. Choose the template you'd like to use, click Get Started, and proceed to customize the display using the designer to match your branding and style.
- This action opens the display editor, where you'll see a default layout as a starting point for your display's design.
- Use the display editor to customize the display's content, tabs, and thank you page to match your brand. You can access each component of the display via the Displays menu and can easily edit each element of a display by selecting areas of the preview.
- Next, use the Desktop Preview and Mobile Preview buttons to ensure the display meets your design goals for each view. All layouts are designed for desktop and mobile responsiveness by default; however, it's always best to check.
- The display is ready to collect visitor information. To launch it on your site, use the Publish button at the top right. If you aren't ready to publish or want to customize the display's settings, such as the targeting and after-signup actions, select Save instead.
Target the right audience
As with all Privy plays, a recommended target audience has already been selected for your display. In this case, a welcome discount appears after 10 seconds to new visitors who haven't previously submitted a display a maximum of once per day until the display is disabled. To change these default settings, click on the appropriate card and update the settings.
- Triggers and Visibility determine when and how the display appears to the visitor.
- Audience Targeting targets the specific segment of visitors outlined in the section above. Learn more about attributes, activities, and behaviors.
- Scheduling determines how long the display will appear to visitors. Update the setting if you'd like the display to expire on a specific fixed date.
- The Coupon setting allows you to change the coupon associated with the display.
If you make any changes to these settings, be sure to click Save.
Advanced Settings
Advanced settings give you even more control over the behavior of your display.
- Sign Up Rules control how often a contact can sign up for your display. By default, this is set to once.
- Opt-in: Single opt-in - Subscribe new contacts to your email list upon signup. Contacts become mailable upon form submission. Double Opt-in - Send new contacts an opt-in confirmation email upon signup. Contacts become mailable after they confirm via email. Learn More.
- Sync Integrations, once set up, will automatically sync each contact that signs up to your preferred ESP.
- Profile Attributes automatically collect data from your sign ups, without requiring your customers to fill out a form field. Learn More.
Follow-up the display
Move to the Follow-up step, and review the following optional options:
- Enable and customize the default after signup email to send an email to the individuals who decided to sign up for the display.
- Select the Add Email to Series option to send additional after-signup emails.
- Select the Create After Sign Up option to send an after signup text message to the individuals who decided to sign up for the display.
Note: The text message option requires a Privy Text subscription. Additionally, a customer is only eligible to receive texts if their phone number was collected via a Privy display using the phone field, they checked the text opt-in checkbox, and they answered "YES" to the double opt-in message sent to their number.
Launch the display
Once the display has been created, the target audience selected, and any desired follow-up messages configured, select the Publish button at the upper right of the Follow-up step and confirm your decision in the prompt.
The countdown timer display is now live and will appear to your qualifying customers.
Review the results
After publishing a display, you can check its performance by clicking the Reporting option.