Use a Cross Sell Display

A Cross Sell encourages or incentivizes customers to add additional items or upgrades to their cart before they finalize their purchase. When a Cross Sell keeps the customer’s experience and goals in mind, it has the potential to benefit both you and the customer tremendously. You can increase your average order value and revenue, while the customer receives an add-on that complements their current need.

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Create a new Cross Sell display

To create a Cross Sell display:

• Navigate to Convert > All Displays and click the Create New Display button. 
• Select the Increase Order Value filter on the left side menu of the Templates dashboard.
• Select one of Privy’s “Cross Sell” templates and click Get started.

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Customize your Cross Sell

Now that you’ve selected your template, it’s time to select which product you want to promote, and customize the display’s appearance.

• Edit your display’s background color, sizing, and display type on the right side of the editor.
• To add new elements, hover over your display’s content and click the blue ‘plus’ sign, then select the desired element from the menu and customize.

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Choose your product

By default, your template will have a Product block included. To select your product, hover over the elements and click. On the right side, you’ll be able to search and select which Shopify product you want to promote. Once you select your product, Privy will automatically pull in its title, description, and price information. It will also auto-fill the button’s URL to add this product to cart on-click. You can customize how much of this information you want visible by checking and unchecking the boxes on the right. To edit a specific component of your product block (i.e., the text or the image), click directly on the element you want to change and customize its settings on the right. Don’t forget to Save your changes!

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Edit your settings

When you’re happy with your display’s design, you’ll want to head over to Settings to set up your targeting so that your Cross Sell shows at the right time to the right audience.

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Triggers and visibility

For a Cross Sell, we want to set the “Time on page” trigger setting to Immediately. All other settings can remain the same!

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Audience Targeting

There’s a few different approaches you can take to Audience Targeting for your Cross Sell. Select which goal you have in mind for this display to reveal which targeting you should set up: Feel free to add any other audience targeting if you’d like to restrict this display from appearing on certain pages or to certain audiences. Learn more about our targeting conditions here. Don’t forget to Save your changes.

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Launch your Cross Sell

Once you’ve customized your Cross Sell’s appearance and finalized your targeting, you’re ready to launch your display. Click Activate in the upper right corner.

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Review your performance

Now that your Cross Sell is live, you can review its performance at any time from your Convert dashboard, or the display’s Reporting page.