Create a Landing Page

A Landing Page is a standalone web page that is specifically designed to receive and convert traffic from sources outside of your website — they’re great for linking in advertisements, your social media, and even for using at in-person events.

Unlike a traditional web page, which typically encourages a visitor to explore additional content, a Landing Page is an entirely self-contained display designed with a single focus: convert the visitor into a lead.

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Create a new Landing Page

• Navigate to Convert > All Displays.

• Click Create new display. This will open our Templates page.

• Our Landing Page needs to be built using our Classic display builder, so navigate to this builder by selecting the Get started option in the lower left corner of your screen.

• Name your display in the following prompt, specify whether you want to collect email, phone, or both, and select Create display.

• In the Create step of the Classic display builder, you can click to edit:

  • Form Fields: what information you want to collect at sign up.

  • Compliance: whether you want new sign ups to go through a Single Opt-In or Double Opt-In process.

  • Validations: set any rules to restrict who may sign up for your display.

• Click to Add a display.

• On the following screen, select Landing Page from the left side. Browse the templates and choose which one you’d like to start with. Press Choose selected in the upper right corner to open the designer.

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Customize your Landing Page

Now that you’ve selected a template to start from, it’s time to customize your display’s appearance:

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Add new elements

To add a new text box or image, click + Add new element on the left.

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Edit existing elements

To edit existing elements, click directly on them in your display. You can edit their settings, duplicate, or delete the element on the left.

Under your Elements on the left, you can drag your elements to reorder them and edit your display’s background color or image.

Once you’re happy with your Landing Page’s appearance, click Save & Close in the upper right corner.

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Customize your Thank You Page

After saving your changes, you’ll be brought back to the Create step of your display builder. You’ll want to customize your display’s Thank You Page to confirm your contact’s sign up.

• Scroll down and click to edit your Thank You Page Design.

• If you’re offering a coupon code in exchange for a sign up, be sure to include the {{ signup.coupon_code }} merge tag on your Thank You Page.

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Edit your settings

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Attach a coupon code

If you are offering a coupon code in exchange for a sign up, be sure to attach your coupon to your display:

• In your display’s Create step, scroll to edit the Coupon section and select the desired Coupon from the dropdown menu. Save.

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Targeting

Since a Landing Page only appears when it is visited, the only audience targeting option revolves around how long the page is available. If you would like the display to expire after a fixed period, move to the Target step and update the How Long to Show It setting.

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Edit your Follow-Up actions

Once you’ve finalized your settings and audience targeting, you’ll want to make sure that you’re properly following up with your new sign up. Head to the Follow-Up step of your builder.

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Launch your Landing Page

Once you’ve finalized your design, targeting, and follow-up actions, select the Publish button at the upper right of the Follow-Up step and confirm your decision in the prompt. 

Your Landing Page is now live and available at the link listed in the Create step next to the** Landing Page Design header! You can also review its reporting at any time.