What Segments Are Right For Me?
Start learning what kind of segmentation could be impactful for your unique business.
Not sure where to start with segmenting your audience? This is the right guide for you.
What is segmentation?
Segmentation is the division of contacts into smaller groups (segments) based on the criteria you choose. Your criteria can be based on contacts’ Shopping Activity, Website Behavior, Contact Attributes, Email Engagement, or a combination of these categories!
Why should you use segments?
Some benefits to segmenting your emails include…
A return of more revenue per recipient.
Improved inbox placement and healthy deliverability.
Increased engagement (open rates, click-through rates).
Segmentation enables you to send highly personalized, relevant content to your customers and, therefore, builds a stronger engagement track record with your sending domain and helps you avoid inbox spam filters.
Where should I start?
Privy makes it easy to target your audience using Smart Segments — these are pre-built and ready for you to start using in your account today. Below are the (4) available Smart Segments offered by Privy today, as well as a couple ideas for what kinds of messaging would work well with them!
Ready to take it to the next level?
Smart Segments are a great place to start, but you can level up segmentation by building Custom Segments for your business based on a combination of Shopping Activity, Customer Attributes, Website Activity, and/or Email Engagement. Checkout our Advanced Segments guide to learn 4 great segments you can customize for your unique business.
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