Plan + Billing
Billing, Payments, and Refunds
Learn how you’ll be charged and how you can change your account’s billing or payment setup.
Subscription Plans + Billing
Note: The following plans reflect accounts that were activated prior to July 8, 2025. If you activated your subscription on or after July 8, 2025, please visit this article for more information on your pricing & billing.
Convert Only
Convert Only
A Convert Only plan allows users to use Privy’s Convert tool to create + publish on-site displays to grow their subscriber list, make on-site announcements, and increase sales.
Starter Plan
Starter Plan
A Starter plan allows users to access the full functionality of Privy’s Convert and Email products with pricing based on the account’s mailable contacts.
Growth Plan
Growth Plan
A Growth plan allows users to access the full functionality of Privy’s Convert, Email, and Text products with pricing based on the account’s mailable + textable contacts.
Basic Convert
Basic Convert
This limited plan is only available for stores with 10,000 monthly pageviews or less. Learn more.
Trial
You can start a free trial by creating an account or adding the Privy app to your BigCommerce, Shopify, or Wix store. The trial provides access to:- Privy Convert has no features or traffic limitations for 15 days.
- Privy Starter has a 100-person send limit per day for 15 days.
That means you can install Privy, launch targeted displays with automated after signup messages, capture as much contact information as you want, and start nurturing those relationships via email.
What happens after my trial ends?
You will be unable to use Privy after your 15-day trial ends, unless you upgrade to a paid plan. Any existing displays will be deactivated and not shown to website visitors. Any active automations will stop and no longer trigger.
Convert Only
Privy Convert uses a tiered pricing model based on the average pageviews per month that your website receives. The base plan is $24/month and includes up to 10,000 pageviews.Starter Plan
The Privy Starter plan is priced based on the number of mailable contacts in your account. Our first tier for this bundle is $30/month for up to 1,500 mailable contacts. Pricing scales as follows:- 2,000-25,000 mailable contacts: scales $15/month for every 1,000 mailable contacts.
- 25,000-100,000 mailable contacts: scales $30/month for every 5,000 mailable contacts.
- 100,000 mailable contacts or more: scales $60/month for every 10,000 mailable contacts.
Note: Privy Text (SMS) is not included in the Starter plan and requires upgrading to the Growth plan.
Growth Plan
The Privy Growth Plan is a scaling plan and will scale based on the number of mailable and textable contacts in the account. Our first tier for the Growth Plan bundle is $45/month for up to 2,000 mailable contacts and 75 textable contacts with 450 sends. Should you go over these limits, the plan would scale as follows: Email scaling:- 2,000-25,000 mailable contacts: scales $15/month for every 1,000 mailable contacts.
- 25,000-100,000 mailable contacts: scales $30/month for every 5,000 mailable contacts.
- 100,000 mailable contacts or more: scales $60/month for every 10,000 mailable contacts.
- 75 - 200 textable contacts: scales by $15/month
- 200-500 textable contacts: $5/month increase for every 100
- 500-1,250 textable contacts: $5/month increase for every 250
- 1,250-5,000 textable contacts: $15/month price increase for every 250
- 5,000 and up textable contacts: $50/month price increase for every 1,000
Billing FAQs
Find answers to common questions about the billing process for your account.What currency does Privy use for billing?
What currency does Privy use for billing?
Privy bills customers in United States Dollars (USD).
How can I pay for Privy?
How can I pay for Privy?
Privy’s Starter and Growth plans can be paid for through your Shopify account or via credit card (Visa, MasterCard, American Express, or Discover).Credit card payments are processed using Stripe. For more information about the strict security measures that Stripe uses, please see the Stripe Security Page.
How can I update my payment information?
How can I update my payment information?
In your Privy account, click your account name in the top right corner, select the Plans and Pricing option from the dropdown menu, and scroll down to Payment method.
How do I access my invoices?
How do I access my invoices?
In your Privy account, click your account name in the top right corner, select the Plans and Pricing option from the dropdown menu, and scroll down to Invoices. Here you’ll find your last 12 invoices with credit card billing. If you need older invoices, please email billing@privy.com and request them. Note: If you are billed via Shopify, your invoices will be on the Shopify platform.
When will I be charged?
When will I be charged?
Shopify: Payments processed via Shopify will be included in your next Shopify bill. Credit Card: Payments processed via credit card will be charged immediately for the first invoice, any plan changes thereafter will be reflected on your next billing date.For example, if your first payment was on March 1st, your next payment will be on April 1st and the 1st of every month going forward. This billing cycle will continue until the plan is canceled. Once you make the change to your upgraded plan, you will have access to those features immediately, regardless of a mid-cycle change. Note: These guidelines do not apply to accounts on annual or bundled plans. The payment schedule for those plans will be specified in your agreement.
How does contact autoscaling work?
How does contact autoscaling work?
Privy bills you based on the highest number of mailable/textable contacts in your account for each billing cycle. If an account reaches the contact limit of one of its Privy plans, you’ll automatically be upgraded to the next tier, which will be reflected in your next billing cycle.Conversely, if the account drops below a previous contact limit, you’ll automatically be moved to a lower tier. No notification is sent, and no action is required from the account owner. Check out this resource to make changes to your Privy plans. If you choose to cancel a plan mid-cycle, you will lose access to any paid features associated with that plan immediately.
My Shopify bill has two charges. Why?
My Shopify bill has two charges. Why?
Your Shopify bill, as managed by Privy, may appear as two separate charges—a base charge and a usage charge. This division sometimes confuses users, making them believe they’re being charged twice. Rest assured, this isn’t the case.Shopify separates the base charge of a plan from any additional pricing associated with specific usage tiers. For example, a merchant on the $90 Starter plan will see a base charge of $15 and a usage fee of $75. Usage in Privy is not related to the features used or the use of the account; usage in Privy is related to the number of mailable contacts on the account and how they scale.
Failed Payment Banner
Failed Payment Banner
Refund Policy
The billing team reviews all refund requests on a case-by-case basis. A transaction is refund-eligible for ten (10) days, with the review period starting on the initial charge date. Please note that exceptions to this policy are made on a case-by-case basis. If you believe your situation warrants special consideration, please contact our customer support team, and we will do our best to assist you. Specific instances where a refund is not required or will not be issued include:Upgrades or Downgrades
Upgrades or Downgrades
If you decide to switch plans mid-cycle, a refund is not required. Should you need to change plans midcycle, simply reach out to us at billing@privy.com, and we will help ensure you are not double billed.
Account Inactivity
Account Inactivity
Privy is not automatically canceled if the account isn’t being used or is uninstalled from your website/storefront, the store is closed, or there is any instance where the account is not going to be used for a period of time. If Privy no longer meets your business needs, or you are not planning to use Privy for some time, please cancel the desired individual plan or close the account entirely to avoid additional charges. Failure to close your account or account properly or lack of usage will not result in a refund.
Annual Billing
Annual Billing
Annual billing provides customers with a discount by requiring an upfront payment. Due to the nature of this discount, Privy cannot extend refunds to subscriptions on annual billing. Any annual plan cannot be canceled or closed until the next annual renewal date.
Promotional Rates
Promotional Rates
Privy does not offer refunds on plans that are receiving a promotional discount. Additionally, the discounted rate only applies to the plan that is currently active. If the plan is upgraded to a more expensive plan, the promotion will no longer apply.
Accidental Upgrades
Accidental Upgrades
Privy has designed the upgrade path to include several steps, where a plan’s pricing is clearly listed and where multiple actions must be taken to confirm the purchase decision. With this in mind, Privy does not offer a refund for a plan that was upgraded by following these steps. Please cancel the desired individual subscription or close the account entirely to avoid additional charges.
Acceptable Use Policy
Acceptable Use Policy
If you engage in any of the activities listed in the Acceptable Use Policy, Privy reserves the right to terminate your access to or use of the Privy service, disable your Privy account or access to the Privy Service, and remove all or a portion of your content, in each case at any time, with or without notice and without refund. Privy may also report your activity to the applicable legal authorities or third parties for abuse or fraud prevention.
Refund FAQs
Find answers to common questions about the refund process for your account.I'm Shopify billed. Can you refund me?
I'm Shopify billed. Can you refund me?
If you have a Shopify billed account, the Privy Team is happy to assist you with a refund request, but ultimately, this will need to be processed by Shopify’s Financial Team. If approved by Privy, a Privy representative will gladly reach out to Shopify on your behalf.
How long until I see my refund?
How long until I see my refund?
Approved refunds can take 5-10 business days to reflect on your bank statement or Shopify account.