California Consumer Privacy Act (CCPA)
Learn more about this privacy act and how Privy ensures you stay compliant.
What is CCPA?
The California Consumer Privacy Act (CCPA) is a California, USA, law that went into effect in January of 2020. This privacy act gives consumers more control over the personal information that businesses collect about them. The four main tenants of the legislation are:
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The right to know about the information collected about them and how it is used and shared
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The right to delete personal information collected from them (with some exceptions)
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The right to opt-out of the sale of their personal information
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The right to non-discrimination for exercising their CCPA rights
Privy launched new Terms and Conditions, Acceptable Use Policy, and Data Processing Addendum to reflect the changing legislative landscape. Each resource is consistently reevaluated, including revisions to all documents in 2022, to ensure that Privy follows best practices and evolving legal legislation concerning CCPA. Please review these documents to ensure your business remains compliant while using Privy services.
Processing CCPA Requests
To process CCPA data removal requests, please refer to this guide. For any other questions, please email our Compliance Team at compliance_team@privy.com.