Learn how your business can grow your SMS List in a compliant manner.
SMS marketing is a highly regulated medium, so we’ve prepared this article to make sure that you understand all the requirements needed to collect textable phone numbers from your clients in a compliant manner, and answer any questions you might have around consent.Before we get into the details, make sure that you: Are subscribed to Privy’s Growth Plan, which includes access to all our SMS features. Have already registered for your toll-free number and been approved. Will only be collecting and sending messages to numbers in the United States and Canada (+1 country code)
At this time, the only way to collect SMS Contacts at Privy is to have them sign up via a Privy display. The display must include a phone number field and our SMS Opt-In legal disclaimer. Privy Convert Displays are included in your Growth Plan subscription.To add a phone number field and SMS Opt-In legal disclaimer, you can either:
You must update the links in your display’s SMS Opt-In disclaimer to match your brand’s Privacy Policy and Terms of Service.To do this, click directly on the SMS Opt-In disclaimer element in your display, and then paste your brand’s Privacy link and Terms link in the fields on the right:
At this time, these links must be updated individually for any of your displays that are collecting SMS Consent.
To become a textable contact on your list, your contact must complete both parts of the Double Opt-In process: Signed up on a Privy display with their phone number and the SMS Opt-In legal disclaimer present. Replied ‘Y’ to the Double Opt-In message they receive immediately after signing up.Here’s what the Double Opt-In message from your business will look like:Once the contact replies ‘Y’, they will officially be a textable contact on your list + receive all your messages moving forward!If a contact does not reply ‘Y’, they will not be textable.
To unsubscribe, contacts need to reply STOP to any of your toll-free number’s messages. This guidance is included at the end of each of your texts.To resubscribe, a contact can either reply UNSTOP or START to your toll-free number’s messages.They can also sign up on one of your displays again. They may or may not need to complete the Double Opt-In process again.
Can I send text messages to anyone that gives me their phone number?No, you can only send text messages to contacts that go through the double opt-in process, explicitly giving you their consent to receiving text messages.Can I send text messages to contacts that opted-in to receive emails from me?No, email consent is separate from SMS consent and must be collected within their respective methods for collection - email consent being collectable via displays through single/double opt-in, and SMS consent only through double opt-in.Am I required to have an opt-in checkbox on my displays to collect SMS consent?No, a checkbox is no longer required for SMS consent. You still have the option to add one if you’d like.Can I import textable phone numbers to my Privy account?If you have existing textable contacts, you can import them via spreadsheet. They need to have been collectedin a TCPA-compliant manner. Please note that by submitting a list for upload, you certify that you collected subscribers in a TCPA-compliant manner. If you’re not sure, please consult your attorney.