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In a landscape where each channel has its own respective collection methods and legal standards, Privy strives to provide quality services that empower your business to be compliant while creating highly engaging messaging. Privy also strives to provide you with best practices so you can avoid high unsubscribe rates & spam complaints and focus on driving revenue & boosting engagement.

Understanding Marketing Consent

Start here to get a basic understanding on what marketing consent is, its importance, and how it impacts your contacts’ reachability in Privy.

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Privy Email Compliance

Learn more about email marketing consent, subscriber eligibility and compliance best practices.

Email Compliance Guide

Understanding Contact Auto-Rejection

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Privy SMS Compliance

Learn more about toll-free numbers, SMS Consent, and compliance best practices.

SMS Compliance Guide

Toll-free Number Registration and Verification

Understanding SMS Consent

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Data Compliance

Discover these important privacy acts and how they impact your marketing strategy and list management:

General Data Protection Regulation (GDPR)

California Consumer Privacy Act (CCPA)

How does Privy handle GDPR and CCPA requests?