Use Countdown Timers in Emails + Displays
Drive urgency to a sale or launch by adding a countdown timer to your content.
Countdown timers are a great way to drive urgency with your subscribers by communicating that there’s a limited time aspect to a promotion, or that an exciting announcement is coming soon! You can add countdown timers to both your emails and displays.
Add a countdown timer to an email
To add a countdown timer to your emails:
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Navigate to either Campaigns or Automations; locate and select the email you want to edit.
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Click Edit design to access the email editor.
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Once you’re in the email editor, drag and drop the Timer element from the Content menu on the left into your email.
Customize your timer
To customize your timer’s end date and appearance:
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Click on your Countdown timer to edit it.
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On the left, specify the day, time, and timezone that you’d like your timer to count down towards.
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Edit any other settings such as colors, font style, font size, and padding. Save.
Add a countdown timer to a display
To add a countdown timer to your displays:
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Head to Convert > All Displays; locate and select the display you want to edit.
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Once you’re in the editor, hover over your display and click the blue plus sign to add a new element. Select the Countdown element from the menu.
Customize your timer
To customize your timer’s end date and appearance:
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Click on your Countdown timer to edit it.
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On the right, under the Countdown settings, specify the day and time you’d like tour timer to count down towards, and edit the label format if desired.
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On the right, under the Style settings, customize the font style, size, and color of the components of your timer.
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Edit any other settings you see fit, and Save.
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