Establish a good domain reputation and set your emails up for strong deliverability.
Warming up a sending domain is essential for ensuring high deliverability rates and maintaining a good sender reputation. This guide will walk you through the best practices for warming up a brand new domain and when switching between email service providers (ESPs).
Warming up a sending domain involves gradually increasing the volume of emails sent from a new domain to build a positive sender reputation with Internet Service Providers (ISPs). This is crucial when starting with a new domain or even changing ESPs to avoid being flagged as spam.
Verify email addresses and use double opt-in methods.
Low Engagement:
Segment your audience further for more targeted and personalized campaigns.
Improve subject lines and email content to boost interest.
By following these steps and best practices, you can effectively warm up your sending domain, ensuring high deliverability and a strong sender reputation.