Deliverability is nuanced, and it can be influenced by several different factors; it’s important to stay up-to-date with the industry’s latest requirements and recommended practices so that you can ensure that you keep seeing successful delivery to your recipients’ inboxes. To help you understand and improve your deliverability, we’ve put together a collection of resources:

Understanding Deliverability

Start here if you want to get a basic understanding of what deliverability is, how you can monitor it, and what sorts of factors influence it.

Tips to Improve Deliverability

Explore best practices and good habits to pick up that will help you get a pulse on your deliverability and work towards better inbox placement.

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Industry Standards and Best Practices

Use a custom sending domain

A best practice to establish brand recognition, build trust with your audience, and best monitor your deliverability metrics.

DMARC / SPF / DKIM Authentication

Learn more about sending domain authentication and make sure your business is adhering to Google and Yahoo’s sending requirements.

Warm up a sending domain

Using a new sending domain? Learn why and how you should warm up your sending domain to establish a good sending reputation with your audience.

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Other Helpful Resources

Hard Bounces vs. Soft Bounces

Learn the difference between hard bounces and soft bounces, why they occur, and steps you can take to improve your business’ bounce rate.

Understanding Non-Human Interactions in Email Marketing

Learn more about non-human interactions, where they come from, why they occur, and strategies to mitigate this activity.