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A Split Flow allows you to deeply customize your subscribers’ journey through an automated email series, based on their contact attributes. For example, if you’d like contacts in your VIP segment to receive a higher discount than other customers in a Purchase Follow-Up Flow, you can split your Flow to separate their emails from the ones sent to non-VIP customers.

Add a Split Flow

To create a Split Flow:
  • Head to your Flows and either create a new flow, or select an existing one to access the Flow builder.
  • Click the plus sign where you’d like the Split to take place in your Flow. 
  • Select Split Flow from the menu.
If you’re adding a Split Flow in the middle of existing emails or time delays, you’ll be asked whether you want to move those remaining actions to the Yes path or No path of your Split.

Choose an Audience Condition

Once you add your Split, you’ll be required to choose which conditions you’d like to divide your audience up by. To add your audience conditions:
  • Click Add condition on the right.
  • Select 1 or more condition(s) from the menu, Confirm, and Apply.
Once you add a Split Flow condition, your contacts will be sorted into the Yes path if they meet the criteria. If they don’t meet the criteria, they will be sorted into the No path.

Customize your Split Flow

Once you’ve added your Split Flow and set your condition(s), you’ll be able to add and manage emails, text messages, time delays, Tag Contact actions, and even additional Split Flows to both the Yes and No paths. This gives you full control over which messages are sent to each audience.

Removing a Split Flow

To delete a Split Flow:
  • Select the Split you want to remove.
  • Click the trash icon to the right on the Split.
Note: Removing a Split Flow means that one of the two paths, along with the actions associated with it, will be deleted from your Flow.
  • Select which path you’d like to delete: the Yes path or the No path.
Once your Split is deleted, you’ll go back to having one path in your Flow. If you have any questions about how to use Split Flows, feel free to contact your Customer Success Manager or our Support Team at support@privy.com.