Analyze Your Flows Performance

Once your Flows are live, you’re going to want to check in on their performance to track their engagement metrics, revenue, and delivery. Below is a guide on how to find your Flows’ reporting, and how to interpret it.

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Flows Table

To see your Flows’ performance at a glance, navigate to your Flows on the left side of your dashboard. You’ll find the following table:

Within your Flows table, you’ll get a line-by-line preview of each automated flow, their name, trigger, status, and the following metrics:

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Individual Flows

To drill down on a specific Flow’s reporting:

• Navigate to your Flows page.
• Locate and click on the desired Flow.

At the top of your reporting page, you’ll find:

1. Your Flow’s name and status
2. Your Flow’s trigger, and last updated date. 
3. The option to edit your Flow.

You’ll also find two different tabs: Overview and Contact Activity.

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Overview

Your Overview tab contains metrics on your Flow’s revenue, engagement, delivery, and allows you to view and access each individual email’s performance.

Click below to learn more about the metrics available to you.

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Contact Activity

Your Contact Activity tab provides a list of all the contacts who received your Flow, along with the options to:

1. Filter by event (delivered, bounced, ordered, and so on)
2. Export a CSV file
3. Search for a specific email address.

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Individual Emails

To drill down even further into a specific email within your Flow:

• Navigate to the Individual Email Performance card on your Flow’s reporting Overview page.
• Locate and click on the desired email from the table.

You’ll be brought to its own individual Reporting page along with:

1. Overview: revenue performance, engagement, delivery, and click tracking
2. Contact Activity: view all recipients and filter by their activity (opens, bounces, etc)
3. View email: view a preview of the email itself

If you want to return to your Flow’s Reporting page, just click Back to Overview in the upper left corner of this page.

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Attribution Model

In marketing, attribution refers to identifying and assigning credit to the various touch points a customer interacts with before making a purchase. It can help you understand which marketing efforts are driving conversions and generating revenue.

Privy attributes an order if a contact engages (opens or clicks) with a marketing message and completes the order within 7 days.

There are a few more points to keep in mind:

• Last Touch Attribution: Orders are attributed to the last message a contact engaged with. For example, if a subscriber opens a Campaign email and later opens an Abandoned Cart Automation email before purchasing, the order is attributed to the Abandoned Cart Automation.
• Multi-Channel Attribution: Privy evaluates each channel’s attribution window separately when using multiple message channels (SMS or email). This determines if either channel should receive revenue attribution at the time of purchase.
• Conversion Window: The conversion window for both email and SMS is 7 days, starting from the moment of engagement.
• Contact-based Attribution: Privy uses a contact’s email address and phone number to attribute an order back to a contact.