Six Key Conversion Metrics to Track

The Reports tool makes it easy to review how your displays and their associated autoresponders are performing. Below are six of the metrics that you should be looking at regularly. 

More information on using the Report tool is available here. 

Signup Rate

This metric shows you what percentage of people who see your displays are signing up. If your rate is low, you may want to check your offer, adjust your template, or modify your targeting.  

Order Rate

This metric shows the percentage of people who have received a discount code and actually made a purchase. To improve this number, you may want to test multiple offers and see what performs best.

Signups by Display Type

Not sure whether you want to be using popups, flyouts, banners, or bars? Comparing the signups of each display type can help you decide what type of display to build next.

Signups by Display Trigger

Wondering if exit intent is driving more signups than a timer or scroll trigger? Using this metric, you can see which triggers are most effective at driving signups across one or all of your displays.

Link Clicks for Each Display

If you’re using “no form” displays or just including links in your displays, you can see which links are performing best for one display or across all of them.

Signups by Source

This metric shows you where your site's most qualified traffic is coming from based on the UTM Source. If you’re spending money to drive people to your site, you can use this information to invest more or less based on the results.