Unsubscribing is removing an email address from a mailing list so that it does not receive any further messages from your business. Every email you send from Privy includes an unsubscribe link, allowing subscribers to opt-out with one click at any time. These links are critical for your marketing strategy because they prevent you from sending emails to individuals who no longer wish to receive them. Having a list with a genuinely interested audience along with good list hygiene enhances deliverability and boosts your email performance. Unsubscribes can also be done by you, following the steps below.

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Individual unsubscribe

To individually unsubscribe a contact:
  • Head to Contacts > All Contacts.
  • Search for the contact’s email address that you’d like to unsubscribe. Once you find the correct contact, click to open their contact profile.
  • Next, select Unsubscribe in the upper right corner and confirm your decision in the following prompt.

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Bulk unsubscribe

Bulk unsubscribing contacts in Privy must be made via a CSV file containing the contact’s information. To correctly import these files, you must have your data formatted properly. A sample file is available for download here. Please make sure your import meets the following criteria:
  • The file must use the CSV format. 
  • The file must include an email address column.
  • The first row of the file must contain column headers. These headers are not case-sensitive and are used to match the imported values with customer attributes (fields) in Privy. 
  • Your file should contain exclusively Non-mailable (unsubscribed) contacts. 
Once you’re ready to go:
  • Head to your Contacts page.
  • Select the Add Contacts option.
  • Choose the CSV Upload option from the dropdown menu.
  • Click Choose File to locate the CSV file on your computer. Once you have selected the file, click Next in the lower right corner.
  • On the Match your columns page, you will match the file’s column headers with customer attributes (fields) in Privy. Use the dropdown menus to select an existing attribute or click Create New Field to create a new custom field to store the information. After matching all of the fields and identifying one of them as the required email field, click Next.
When importing a list of contacts that you wish to unsubscribe, ‘email’ is the only column required to complete the process.
  • On the Choose Status page, select Unsubscribed. Confirm your selection by typing ‘unsubscribed’ and then click Next.
  • On the Tag page, you can apply a tag to every contact in the file to make filtering or segmenting for them more straightforward in the future. Select one or more tags from the dropdown menu (or create a new one) and click Next.
  • Lastly, review and confirm your file upload by clicking Submit.
Once you submit your import, the contacts from your CSV will begin to unsubscribe. Please keep in mind that depending on the size of the import file, this procedure can take a few minutes to complete. The review status of the import is available in the Import section of your account’s Business Settings.