Understanding Reachability

A contact’s email and text permissions determine whether or not they are reachable. Each status is ultimately determined by the contact’s previous interactions with your brand. A contact’s current permissions are available for review on the Contacts dashboard and their profile. 

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Email Permissions

There are currently 4 possible email permissions:

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Managing Email Permissions

Resubscribing a Contact: Unsubscribed contacts will be resubscribed when a signup event provides consent. Suppressed contacts will not be resubscribed, as that is currently treated as a permanent state. If you believe a contact has been incorrectly marked as suppressed, please contact the support team. 

Unsubscribing a Contact: Contacts can unsubscribe themselves by clicking the email preferences link at the bottom of any email received from Privy.

Additionally, if a contact requests that you unsubscribe their email address on their behalf, you can manually unsubscribe them by clicking the Unsubscribe button on their profile. Learn more.

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Syncing Email Permissions

Syncing Mailable and Unset Contacts: When syncing a signup event to an external email service provider (ESP), Privy will send a marketing flag when possible. The provider can then use the information to update consent and reachability information on their end. 

If the contact’s subscription status at the partner was “unsubscribed” when Privy sent the information, the sync might resubscribe the contact on the partner’s end as well. Additionally, this sync may result in the recreation of a previously deleted contact. However, both of these behaviors depend on the specifics of the partner’s API. 

Syncing Unsubscribed and Suppressed contacts - Privy does not currently support real-time syncing of this information to or from partner email service providers (ESPs). 

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Text Permissions

There are currently 2 possible text permissions:

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Managing Text Permissions

Unsubscribing a Contact: Contacts unsubscribe themselves by replying STOP. This disclaimer is included in all Privy texts automatically. 

Resubscribing a Contact: Unsubscribed contacts can resubscribe themselves by either submitting a display that provides new explicit consent, or replying “UNSTOP” or “START” to a message from your toll-free number. Learn more.