Overview of the New Privy Dashboard

Privy’s Dashboard provides you with digestible, relevant insights to gauge engagement and performance across Displays, Campaigns, and Automations, as well as deliverability metrics for Email. The Dashboard is commonly used to answer questions such as:

  • What was my Attributed Revenue across Campaigns and Automations this quarter compared to last quarter? What about all Emails vs. SMS?
  • Are my Automations or Campaigns driving an increase in orders this month? Is it because more messages were sent, or is my order rate higher?
  • Which Campaigns drove the most revenue this month? And which ones had the highest engagement? 
  • How much revenue did my Email and SMS Marketing contribute during Black Friday / Cyber Monday this year, compared to last year? 
  • What do my email deliverability rates look like this month? Is there anything that needs attention?
  • Which Displays are driving the most sign-ups over the past 90 days?

At the top of the Dashboard, you can select the Reporting period to access data from [May 2022 onwards] and a comparison period. The Comparison period can be the prior period or the prior year. If you choose the prior period, the comparison period will automatically select the appropriate dates. The Reporting period applies the date filter to all data within the Dashboard. 

The Dashboard has 6 Performance Cards. Read below to learn how we define each metric. Each Card provides data for the chosen Reporting period and, if available, a comparison period.

Note: The reporting period for attributed revenue and orders considers when an order is placed, not when the marketing message is delivered. Therefore, orders placed during the reporting period will be included in the report, even if the marketing message was sent outside the reporting window. 

Revenue

This card offers the following information:

  • Attributed Revenue: The total amount of revenue collected from contacts who engaged (opened or clicked) with a delivered message within 7 days, according to Privy’s attribution model. 
  • Orders: The total number of orders from contacts who engaged (opened or clicked) with a delivered message within 7 days.
  • Order Value: The average order value for orders placed during the Reporting period. 
  • Order Rate: The percentage of successfully delivered messages that result in a placed order. This rate measures unique orders, not total. For example, an order rate of 0.50% means that on average, every 1,000 delivered messages results in 5 recipients placing an order. 

Convert

This card offers the following information:

  • New Signups: The number of contacts that sign up through a Display during the reporting period. 
  • Views: The total views from all Displays that were active during the Reporting period. This metric is not unique views but rather all views. 
  • Signup Rate: The average sign-up rate, calculated as New Signups divided by Views, across all Displays that were active during the Reporting period. 
  • Top Performing Displays: The Displays that collected the most Signups during the reporting period will be displayed here.

Note: The Signup rate will include Displays that do not have contact collection capabilities, such as a Free Shipping Bar if those are active during the Reporting period. 

Campaigns

This card offers the following information:

  • Attributed Revenue:  The total amount of revenue collected from contacts who engaged (opened or clicked) with a delivered message within 7 days, according to Privy’s attribution model
  • Orders: The total number of orders from contacts who engaged (opened or clicked) with a delivered message within 7 days
  • Order Rate: The total number of unique orders divided by the total number of delivered emails. For example, an order rate of 0.50% means that, on average, every 1,000 delivered messages result in 5 recipients placing an order. 
  • Sent Campaigns: The number of campaigns sent during the reporting period.
  • Delivered Messages: The number of successfully delivered messages during the Reporting period. 
  • Top-Performing Campaigns: This table lists the Campaigns that contributed the most Attributed Revenue during the selected Reporting period. 

Note: The Top Performing Campaigns table will include messages sent outside of the Reporting period if orders are placed and attributed to that Campaign in the selected Reporting period. 

Automations

This card offers the following information:

  • Attributed Revenue: The total amount of revenue collected from contacts who engaged (opened or clicked) with a delivered message within 7 days, according to Privy’s attribution model. 
  • Orders: The total number of orders from contacts who engaged (opened or clicked) with a delivered message within 7 days.
  • Active Automations: Currently active automations do not reflect changes over time.
  • Order Rate: The total number of unique orders divided by the total number of delivered emails. For example, an order rate of 0.50% means that, on average, every 1,000 delivered messages result in 5 recipients placing an order.
  • Delivered Messages: The number of successfully delivered messages during the Reporting period. 
  • Top Performing Automations: This table is populated with the Automations that contributed the most Attributed Revenue during the selected Reporting period. 

Note: The Top Performing Automations table will include messages that were sent outside of the Reporting Period, if orders are placed and attributed to that Automation in the selected Reporting period. 

Emails

This card offers the following information:

  • Total Sent: The total number of emails sent during the reporting period.
  • Delivered: The percentage of successfully delivered emails compared to the total number sent. 
  • Bounced: The percentage of emails that resulted in a soft or hard bounce compared to the total number of emails sent. Learn more about Hard vs. Soft Bounces. 
  • Open Rate: The total number of unique opens divided by the total number of delivered emails. 
  • Click Rate: The total number of unique clicks divided by the total number of delivered emails. 
  • Order Rate: The total number of unique orders divided by the total number of delivered emails. 
  • Unsubscribed: The percentage of contacts who unsubscribed from the contact list after receiving an email. 
  • Spam Rate: An acceptable spam rate for emails is typically below 0.1%. A spam rate exceeding 0.1% may impact your email deliverability and inbox placement. A rate exceeding 0.3% will have a noticeable impact on email deliverability. Maintaining a low spam rate is crucial to ensuring your emails are delivered to recipients' inboxes and to protecting your sender's reputation with email service providers. Learn more about List Hygiene. 

Note: Rate calculations include all events that occurred within the selected period. For instance, the open rate for a given period is determined by dividing the total number of emails opened by the total number of emails delivered. Because many recipients do not open emails on the same day they receive them, rates may appear skewed over shorter periods but tend to even out over longer ones.

SMS

This card offers the following information:

  • Total Sent: The total number of SMS messages sent during the reporting period.
  • Click Rate: The total number of unique clicks divided by the total number of delivered SMS messages. 
  • Order Rate: The percentage of successfully delivered SMS messages that result in a placed order. This rate measures unique orders, not total. For example, an order rate of 0.50% means that on average, every 1,000 delivered SMS messages results in 5 recipients placing an order.
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