To track contacts that visit your site from a Facebook ad and then signup via a Privy form, you can install a Facebook event code on the pages that include your Privy Convert campaigns. The code will allow you to track these "leads" in your Facebook Ads account.

Note: To use Facebook event codes, you must have already installed the Facebook Ads tracking pixel. Information on installing third-party pixels is available here. 

Copy the event code

To start triggering and tracking these events, you will need to copy this code:

<script>

fbq('track', 'Lead');

</script>

Install the event code

To install the event code:

• Select the Account option from the navigation bar. Your business name appears here. 
• Select the Business Information option from the dropdown menu. 
• In the sidebar, select Customizations under the Business Settings section.
• Paste the copied event code into the Conversion Pixels area.  
• Select the Save Changes option at the bottom of the page. 

Note: Privy will now fire the pixel after every new form submission. You should begin to see lead counts increment in Facebook Ads after around 24 hours.