After you've sent emails, you can review each email type's overall trends from its respective dashboard (e.g., Newsletters), or you can drill down and analyze the performance of individual emails. All of Privy's email types provide revenue, delivery, and engagement data, while more specific data (e.g., Carts Saved) is available for specific email types.

Review overall performance

To review a specific email type's high-level performance, select the desired type from the Email + Text menu in the navigation bar. The following information is available for review at the top of the respective dashboards:

Abandoned Cart emails

• Emails Sent: The total number of abandoned cart emails sent since the account was created. 
• Carts Saved: The total number of carts saved since the account was created. An abandoned cart email is credited for an order when the email was sent at most 7 days before the order, the email has not already been credited with a save, and the email was the most recent abandoned cart email sent to the customer. 
• Conversion Rate: The percentage of sent emails that resulted in a saved cart. 
• Revenue Recovered: The total revenue collected from all saved carts since the account was created. Privy uses a last-touch model with a 7-day attribution window. If a customer has open/clicked multiple emails within the 7 days proceeding a purchase, the revenue will only be counted toward the most recent email. 

Customer Winback emails

• Emails Sent: The total number of customer winback emails sent since the account was created. 
• Emails Opened: The total number of customer winback emails opened since the account was created. 
• Emails Clicked: The total number of customer winback emails clicked since the account was created. 
• Revenue Generated: The total revenue collected as a result of all sent customer winback emails since the account was created. Privy uses a last-touch model with a 7-day attribution window. If a customer has open/clicked multiple emails within the 7 days proceeding a purchase, the revenue will only be counted toward the most recent email. 

Newsletter emails

• Revenue Generated: The total revenue collected as a result of all sent newsletters since the account was created. Privy uses a last-touch model with a 7-day attribution window. If a customer has open/clicked multiple emails within the 7 days proceeding a purchase, the revenue will only be counted toward the most recent email. 

Purchase Follow-Up emails

• Emails Sent: The total number of purchase follow-up emails sent since the account was created. 
• Emails Opened: The total number of purchase follow-up emails opened since the account was created. 
• Emails Clicked: The total number of purchase follow-up emails clicked since the account was created. 
• Revenue Generated: The total revenue collected as a result of all sent purchase follow-up emails since the account was created. Privy uses a last-touch model with a 7-day attribution window. If a customer has open/clicked multiple emails within the 7 days proceeding a purchase, the revenue will only be counted toward the most recent email. 

Review email-specific performance

To access email-specific performance information, select the desired email type from the Email + Text navigation menu and then click the title of a previously sent email. Depending on the email type, additional navigation options may be available on the left when the report opens. 

Universal data

Abandoned Cart, Customer Winback, Newsletter, and Purchase Follow-up emails all include delivery and engagement data. The figures are expressed as a percentage by default. Hover over the percentages to reformat as a number. 

Delivery Report

The Delivery Report shows how many emails were sent, delivered, bounced, and rejected. 

• Sent: the number of contacts sent the email minus the rejected recipients. 
• Delivered: contacts sent the email and whose email server sent Privy a response stating that the email was delivered.
• Bounced: the number of contacts sent the email that had the email bounce back. Bounces are usually due to non-existent, invalid, or blocked email addresses. 
• Rejected: the number of contacts that met the email's segment criteria but were not sent the email because they had a malformed address or had previously unsubscribed, bounced, or marked an email as spam.

Engagement Report

The Engagement Report shows how recipients interacted with your email once they received it. This report has five metrics that can help you gauge the success of your email: 

• Delivered: contacts whose email server sent Privy a response stating that the email was delivered.
• Opened: contacts who had the email delivered and opened the email. When you send an email, Privy embeds an invisible image into the email message once it is sent. When your recipient views the email and the images load, Privy knows that the email was opened.  If the recipient's email client doesn't allow the image to load, Privy will not track the email open.
• Clicked: contacts who had the email delivered and clicked on any link in the email. 
• Unsubscribed: contacts that decided to unsubscribe from your communications by clicking the unsubscribe link in this email. 
• Reported as Spam: contacts that reported this email as spam. 

Abandoned Cart specific

In addition to the reports outlined above, the Reports dashboard for Abandoned Cart emails also includes unique Abandoned Cart Emails and Abandoned Carts Saved data tables. 

• Abandoned Cart Emails: This table surfaces the contact's email address and the date that the abandoned cart email was delivered. This information can help you to decide how you might interact with these contacts moving forward.
• Abandoned Carts Saved: This table surfaces the email addresses of contacts that received the abandoned cart email and then completed a purchase. The date field represents the date that the abandoned cart email was delivered, not when the contact's purchase was made. 

Newsletter specific

In addition to the reports outlined above, the Reports dashboard for Newsletter emails also includes unique Opened, Clicked, and Unopened activity tables. 

• Opened: This table surfaces the contact's email address and the date that the newsletter was opened. This information can help you to decide how you might interact with these contacts moving forward.
• Clicked: This table surfaces the contact's email address and the date that a link in the newsletter was clicked. This information can help you to decide how you might interact with these contacts moving forward.
• Unopened: This table surfaces the contact's email address. This information can help you to decide how you might interact with these contacts moving forward.