After you've sent emails, you can review each email type's overall trends from its respective dashboard (e.g., Newsletters), or you can drill down and analyze the performance of individual emails. All Privy email types provide revenue, delivery, and engagement data, while more specific data (e.g., Carts Saved) is available for particular email types. 

Review overall performance

Select the desired email type from the Email + Text menu in the navigation bar to review a specific type's high-level performance. The following information is available for review:

Abandoned Cart emails

Note: The overall performance metrics for Abandoned Cart include email and text messages. 

• Messages Sent: The total number of abandoned cart messages sent from the account. 
• Carts Saved: The total number of carts saved since account creation. An abandoned cart email or text is credited for an order when a customer completes a checkout within seven days of opening an email or clicking an email or text. The email or text cannot already be credited for a save and must be the most recent abandoned cart email or text sent to the customer. 
• Conversion Rate: The percentage of sent messages that resulted in a saved cart. 
• Revenue Recovered: The total revenue collected from all saved carts since account creation. Privy uses a last-touch model with a 7-day attribution window. If a customer has opened/clicked multiple messages within the seven days proceeding a purchase, the revenue will only count toward the most recent message. 

Customer Winback emails

• Emails Sent: The total number of customer winback emails sent from the account. 
• Emails Opened: The total number of customer winback emails opened since account creation. 
• Emails Clicked: The total number of customer winback emails clicked since account creation. 
• Revenue Generated: The total revenue collected from all sent customer winback emails since account creation. Privy uses a last-touch model with a 7-day attribution window. If a customer has opened/clicked multiple emails within the seven days proceeding a purchase, the revenue will only count toward the most recent email. 

Newsletter emails

• Revenue Generated: The total revenue collected as a result of all sent newsletters since account creation. Privy uses a last-touch model with a 7-day attribution window. If a customer has opened/clicked multiple emails within the seven days proceeding a purchase, the revenue will only count toward the most recent email. 

Purchase Follow-Up emails

• Emails Sent: The total number of purchase follow-up emails sent from the account.
• Emails Opened: The total number of purchase follow-up emails opened since account creation.
• Emails Clicked: The total number of purchase follow-up emails clicked since account creation.
• Revenue Generated: The total revenue collected as a result of all sent purchase follow-up emails since account creation. Privy uses a last-touch model with a 7-day attribution window. If a customer has opened/clicked multiple emails within the seven days proceeding a purchase, the revenue will only count toward the most recent email. 

Welcome emails

• Emails Sent: The total number of purchase follow-up emails sent from the account.
• Emails Opened: The total number of purchase follow-up emails opened since account creation.
• Emails Clicked: The total number of purchase follow-up emails clicked since account creation.
• Revenue Generated: The total revenue collected as a result of all sent welcome emails since account creation. Privy uses a last-touch model with a 7-day attribution window. If a customer has opened/clicked multiple emails within the seven days proceeding a purchase, the revenue will only count toward the most recent email. 

Review email-specific performance

To access email-specific performance information, select the desired email type from the Email + Text navigation menu and then click the title of a previously sent email. Depending on the email type, additional navigation options may be available on the left when the report opens. 

Universal data

Abandoned Cart, Customer Winback, Newsletter, Purchase Follow-up, and Welcome emails include delivery and engagement data. By default, the figures appear as a percentage, but hovering over the percentages reformats them as absolute numbers they represent. 

Note: The individual emails that make up a welcome series require a slightly different process to access the universal data offered in the delivery and engagement reports. Learn more here. 

Delivery Report

The Delivery Report shows how many emails were sent, delivered, bounced, and rejected. 

• Sent: the number of contacts sent the email minus the rejected recipients. 
• Delivered: contacts sent the email and whose email server sent Privy a response stating that the email was delivered.
• Bounced: the number of contacts sent the email that had the email bounce back. Bounces are usually due to non-existent, invalid, or blocked email addresses. 
• Rejected: the number of contacts that met the email's segment criteria but were not sent the email because they had a malformed address or had previously unsubscribed, bounced, or marked an email as spam.

Engagement Report

The Engagement Report shows how recipients interacted with your email once they received it. This report has five metrics that can help you gauge the success of your email: 

• Delivered: contacts whose email server sent Privy a response stating that the email was delivered.
• Opened: contacts who had the email delivered and opened the email. Privy embeds an invisible image into the email message when you send it. When your recipient views the email and the images load, Privy knows that the email was opened.  If the recipient's email client doesn't allow the image to load, Privy will not track the email open. 
• Clicked: contacts who had the email delivered and clicked on any link in the email. 
• Unsubscribed: the contacts that decided to unsubscribe from your communications by clicking the unsubscribe link in the email. 
• Reported as Spam: the contacts that reported this email as spam. 

Abandoned Cart specific

In addition to the universal data outlined above, the reports dashboard for abandoned cart emails also includes unique Abandoned Cart Emails and Abandoned Carts Saved data tables. 

• Abandoned Cart Emails: This table surfaces the contact's email address and the date the abandoned cart email was delivered. This information can help you decide how you might interact with these contacts moving forward. 
• Abandoned Carts Saved: This table surfaces the email addresses of contacts that received the abandoned cart email and then completed a purchase. The dates provided were when the abandoned cart email was delivered, not when the contact completed their purchase. 

Newsletter specific

In addition to the universal data outlined above, the reports dashboard for newsletters also includes unique Opened, Clicked, and Unopened activity tables and an option to export the information.

• Opened: This table surfaces the contact's email address and the date that the newsletter was opened. This information can help you decide how you might interact with these contacts moving forward.
• Clicked: This table surfaces the contact's email address and the date that a link in the newsletter was clicked. This information can help you decide how you might interact with these contacts moving forward.
• Unopened: This table surfaces the contact's email address. This information can help you decide how you might interact with these contacts moving forward.
• Export CSV: Export the newsletter's contact activity data.